Business Potential of Data Solutions

Business Potential of Data Solutions 1. AUTHORISATION The project â€Å"Business potential of data solutions in the Kolkata SME market† has been done during my Summer Internship Program at Vodafone India during February to May of 2011, as a partial fulfillment of the requirement of PGPM program of IBS Kolkata. 2. ACKNOWLEDGEMENT The Summer Internship Program at Vodafone India was a great learning experience for me. The project was quite interesting as the telecom industry is a highly evolving industry in India with intense competition and lots of changes happening. The project would not have been a smooth run for me without the help of lots of people. I would like to mention Mr. Saugat Kumars (company guide) help at Vodafone with respect to practical exposure to the telecom industry. He had given me thorough insight into the dynamics of the telecom industry and also facilitated practical exposure through variety of activities. I would also like to acknowledge Mr. Siddhartha Kars (marketing manager) guidance regarding project formulation, questionnaire designing and chalking out a plan towards effective execution of the project. Also, there were a lot of other people at Vodafone, who helped me to understand this industry and work through my project. In the academic front, I would like to mention the support of my faculty guide Prof. Bhaskar Basu and my SIP coordinator Dr. Subir Sen. They have given me constant guidance throughout my project regarding academics and SIP formalities. Most importantly, I am grateful to my family who had been always supportive and encouraging in all my endeavors. 3. TABLE OF CONTENTS 4. EXECUTIVE SUMMARY As part of my Summer Internship Program of IBS Kolkata, I got an opportunity to do an assignment at Vodafone India. The project was â€Å"Business potential of data solutions in the Kolkata SME market†. Vodafone is one of the premier telecom companies globally and getting an opportunity to work there helped me gain a lot of exposure in the corporate world. The Telecom is a high volume industry in India with lot of competition. The Telecom industry in India is divided into 23 circles and around 14 telecom service providers are presently operating in these circles. The most prominent among the service providers are Vodafone, Airtel, Reliance Communication, Tata Teleservices, BSNL, MTNL, Idea Cellular, Aircel, Uninor etc. The telecom products and services can be broadly classified into voice and data. The data solutions primarily include data cards, Blackberry services, mobile internet, internet leased line and wireline broadband. Vodafones business operations are broadly classified into business and consumer divisions. My project was in the business division and was focused into the SME market of Kolkata. For Vodafone, a SME company is typically a company with annual turnover ranging from 10 to 250 crore rupees. The SME market of Kolkata is highly diversified with companies ranging from various industries, which include manufacturing, en gineering, IT/ ITES, healthcare, education, hospitality, financial services, travel tourism, logistics, real estate, trading (whole sellers/ retailers), pharmaceuticals, etc. In the initial phase of my summer internship at Vodafone, I was required to do secondary research about the telecom industry (both national and global). From the secondary research, I learnt a great deal about the major telecom companies, telecom products services, evolution of telecom technologies and the key operational issues of the telecom industry. Next I was given exposure to field operations through tele-marketing, visiting SME clients, traveling with the sales team, visiting distributors of the company and market mapping. The field exposure helped me to get a feel of the market at the basic level. This exposure later proved to be hugely beneficial when I started doing market survey. The methodology of the project was to do a market research on a sample (consisting of SME companies in the Kolkata area). For time constraints, the sample size was kept at 65. Questionnaire was designed and market survey was conducted. Analysis was done on the data collected, ranging from SME company profiles, market size of the sample with respect to different products, client perception regarding various attributes of telecom service providers, competition among service providers and future SME market implications. From the initial analysis it was found that the SME clients are highly demanding with respect to value they are getting and the price of the products. They were highly aware of their businesss end to end operations and knew very well what kind of products would add value to their business operations. Regarding data solutions, wireless data has huge potential in the coming years. The whole project helped me to learn a lot about the telecom industry and also get exposure to the sales marketing operations of a MNC company like Vodafone. 5. INTRODUCTION The Telecom Industry has evolved a great deal over the past two decades. Advancement in communication and information technology has changed the industry structure dramatically. Earlier our communication needs were restricted to landline phones. But now almost everybody has a mobile phone connection. Mobile phones have changed our lives immensely. It has given us the power of communication anytime anywhere. At present the industry is going through tremendous transformation with the convergence of telecommunication, information technology and computer technology and thus making vast resources of information available in the palm of our hands. Wireless internet is the latest trend in the industry with the advent of 3G technology and in the long term there should be information boom, with gradual advancement towards LTE (long term evolution) and 4G. Wireless internet boom has already been experienced outside India mainly in North American, European and South East Asian markets. It has e ntered India quite late with roll out of 3G and is expected to create huge impact in our social and professional lives. This project is only concerned with the business potential of data solutions. Before going deep into the project let me give a brief idea about the telecommunication industry, telecommunication technologies, major telecom players and various products services. 5.1. TELECOM INDUSTRY: MARKET SCENARIO 5.1.1. GLOBAL SCENARI By the end of 2010, there was an approximately 5.3 billion mobile cellular subscriptions worldwide, including 940 million subscriptions to 3G services. Access to mobile networks is now available to 90% of the world population and 80% of the population living in rural areas. People are moving rapidly from 2G to 3G platforms, in both developed and developing countries. In 2010, 143 countries were offering 3G services commercially, compared to 95 in 2007. Towards 4G: a number of countries have started to offer services at even higher broadband speeds, moving to next generation wireless platforms they include Sweden, Norway, Ukraine and the United States. Mobile cellular growth is slowing worldwide. In developed countries, the mobile market is reaching saturation levels with on average 116 subscriptions per 100 inhabitants at the end of 2010 and a marginal growth of 1.6% from 2009-2010. At the same time, the developing world is increasing its share of mobile subscriptions from 53% of total mobile subscriptions at the end of 2005 to 73% at the end of 2010. In the developing world, mobile cellular penetration rates was expected to reach 68% at the end of 2010 mainly driven by the Asia and Pacific region. India and China alone were expected to add over 300 million mobile subscriptions in 2010. In the African region, penetration rates would reach an estimated 41% at the end of 2010 (compared to 76% globally) leaving a significant potential for growth. The number of Internet users has doubled between 2005 and 2010. In 2010, the number of Internet users would surpass the two billion mark, of which 1.2 billion would be in developing countries. A number of countries, including Estonia, Finland and Spain have declared access to the Internet as a legal right for citizens. With more than 420 million Internet users, China is the largest Internet market in the world. While 71% of the population in developed countries are online, only 21% of the population in developing countries are online. By the end of 2010, Internet user penetration in Africa would reach 9.6%, far behind both the world average (30%) and the developing country average (21%). While in developing countries 72.4% of households have a TV, only 22.5% have a computer and only 15.8% have Internet access (compared to 98%, 71% and 65.6% respectively in developed countries). At the end of 2010, half a billion households worldwide (or 29.5%) would have access to the Internet. In some countries, including the Republic of Korea, Netherlands and Sweden, more than 80% of households have Internet access, almost all of them through a broadband connection. The number of people having access to the Internet at home has increased from 1.4 billion in 2009 to almost 1.6 billion in 2010. There has been strong growth in fixed (wired) broadband subscriptions, in both developed and developing countries. At the end of 2010, fixed (wired) broadband subscriptions would reach an estimated 555 million globally (or 8% penetration), up from 471 million (or 6.9% penetration) a year earlier. Despite these promising trends, penetration levels in developing countries remain low: 4.4 subscriptions per 100 people compared to 24.6 in developed countries. The developing worlds share of fixed (wired) broadband subscriptions is growing steadily. By the end of 2010, the developing world would account for an estimated 45% of global subscriptions (up from 42% five years earlier). Africa still lags behind when it comes to fixed (wired) broadband. Although subscriptions are increasing, a penetration rate of less than 1% illustrates the challenges that persist in increasing access to high-speed, high-capacity internet access in the region. With the rapidly increasing high-bandwidth content and applications on the Internet, there is a growing demand for higher-speed connections. For example, at the minimum broadband speed of 256 kbps, downloading a high-quality movie takes almost 1 ½ days compared to 5 minutes at a connection speed of 100 Mbps. With increase in GDP per capita, the propensity to consume increases and thus increases the availability of various services. In the above figure, GDP per capita and the penetration level of broadband services are mapped against each other. Countries like USA, Switzerland, France, Italy, Spain, Belgium and Canada have high per capita GDP and the broadband penetration is also high in these countries. South Korea has comparatively low per capita GDP but very high broadband penetration. On the other hand, UAE and Saudi Arabia have comparatively high per capita GDP, but their broadband penetration is low. Brazil, Russia and China have comparatively low per capita GDP and their broadband penetration is also low. India is nowhere in the picture in terms of broadband penetration. Data business is seeing a steady growth across global markets. In 2010, data revenue generated per subscriber is highest in US Canada followed by Western Europe, Asia Pacific and Eastern Europe. According to Vodafone, the future of telecom business lies in the mobile data category with majority of the revenue share being generated from there. In 2014, an estimated $337bn revenue will be generated from mobile data business, almost $138bn increase from 2010. India and China are the two emerging economies with substantial number of mobile customers and still having average mobile penetration level at 45% and 54% respectively, thus making them highly lucrative markets for mobile phone service providers. With a high GDP growth, market customers growth and potential for SIM penetration, India is a high value market. Figure: Market Share of Telecom Service Providers Globally (by number of subscribers) (www.knowledgebase-script.com) Globally, China Mobile is in the first position (522m subscribers), followed by Vodafone (333m), Telefonica (202m), America Movil (201m) and Telenor (172m). Two Indian companies Bharti Airtel (125m) and Reliance Communication (100m) are in the top 15 list. 5.1.2. INDIAN SCENARIO The number of telephone subscribers in India increased from 671.69 million in Jun-10 to 723.28 million at the end of Sep-10, registering a sequential growth of 7.68% over the previous quarter as against 8.11% during the QE Jun-10. This reflects year-on-year (Y-O-Y) growth of 42.09% over the same quarter of last year. The overall tele-density in India has reached 60.99 as on 30th September 2010. Subscription in Urban Areas grew from 452.59 million in Jun-10 to 487.07 million at the end of Sep-10, taking the Urban Tele-density from 128.20 to 137.25. Rural subscription increased from 219.09 million to 236.21 million, and the Rural Tele-density increased from 26.43 to 28.42. The share of Rural subscribers has increased slightly to 32.66% in total subscription from 32.62% in Jun-10. About 66.83% of the total net additions have been in Urban areas as compared to 63.47% in the previous quarter. Rural subscription recorded a decline in rate of growth during the quarter, from 9.18% in Jun-10 to 7.81% in Sep-10. Rate of growth for Urban subscription increased marginally from 7.61% in QE Jun-10 to 7.62% in QE Sep-10. With 52.21 million net additions during the quarter, total wireless (GSM + CDMA) subscriber base registered a growth of 8.21% over the previous quarter and increased from 635.51 million at the end of Jun-10 to 687.71 million at the end of Sep-10. The year-on-year (Y-O-Y) growth over the same quarter of last year is 45.79%. Wireless Tele-density reached 57.99. Wireline subscriber base further declined from 36.18 million at the end of Jun-10 to 35.57 million at the end of Sep-10, bringing down the wireline Tele-density from 3.06 in Jun-10 to 3.00 end of Sep-10. Internet subscribers increased from 16.72 million at the end of Jun-10 to 17.90 million at the end of Sep-10, registering a quarterly growth rate of 7.02%. Top 10 ISPs together hold 95% of the total Internet subscriber base. Number of Broadband subscribers increased from 9.47 million at the end of Jun-10 to 10.30 million at the end of Sep-10, registering a quarterly growth of 8.79% and Y-O-Y growth of 42.93%. The growth in the number of Broadband subscribers during the quarter and also on Y-O-Y basis is more or less similar to the growth in the overall telephone subscriber base. Share of Broadband subscription in total Internet subscription increased from 56.7% in Jun-10 to 57.6% in Sep-10. 86.89% of the Broadband subscribers are using Digital Subscriber Line (DSL) technology. Average Revenue Per User (ARPU) for GSM-Full Mobility service declined by 10.16%, from Rs.122 in QE Jun-10 to Rs.110 in QE Sep- 10, with Y-O-Y decrease of 33.1%. ARPU for CDMA full mobility service declined by 1.34%, from Rs.74 in QE Jun-10 to Rs.73 in QE Sep-10. ARPU for CDMA has declined by 17.5% on Y-O-Y basis. GSM subscription continues to grow at a faster rate. At the end of Sep-10, GSM subscribers constituted 84.12% of the wireless market. The GSM subscribers were 578.49 million at the quarter ending Sep-10 as against 527.62 million at the end of the previous quarter, showing a growth of 9.64%. Bharti with 143.29 million subscribers continues to be the largest GSM mobile operator, followed by Vodafone (115.55 million). The CDMA subscriber base increased to 109.22 million during the quarter ending Sep-10 from 107.88 million at the end of previous quarter, thereby showing a growth rate of 1.23%. Reliance with 55.29 million subscribers continues to be the largest CDMA mobile operator. However, in terms of net additions during the quarter, Sistema added the highest number of subscribers (1.54 million), followed by Tata (1.20 million), rest of the service providers recorded decline in subscribers. Figure: Market Share of Telecom Service Providers (GSM) in India (by number of subscribers in million, 2010) (www.trai.gov.in) 5.2. INDIAN TELECOM INDUSTRY 5.2.1. INDIAN TELECOM INDUSTRY FRAMEWORK TRAI The Telecom Regulatory Authority of India (TRAI) is the independent regulator established in 1997 by the Government of India to regulate the telecommunications business in India. DoT The Telecom Commission and the Department of Telecommunications are responsiblefor policy formulation, licensing, wireless spectrum management, administrative monitoring of PSUs, research and development and standardization/validation of equipment etc. WPC The Wireless Planning and Co-ordination (WPC) Wing of the Ministry of Communications, created in 1952, is the National Radio Regulatory Authority responsible for Frequency Spectrum Management, including licensing and caters for the needs of all wireless users (Government and Private) in the country. It exercises the statutory functions of the Central Government and issues licenses to establish, maintain and operate wireless stations. WPC is divided into major sections like Licensing and Regulation (LR), New Technology Group (NTG) and Standing Advisory Committee on Radio Frequency Allocation (SACFA). SACFA makes the recommendations on major frequency allocation issues, formulation of the frequency allocation plan, making recommendations on the various issues related to International Telecom Union (ITU), to sort out problems referred to the committee by various wireless users, etc. TDSAT TDSAT (Telecom Disputes Settlement Appellate Tribunal) was set up in May 2000 by the government of India. The TDSAT was set up so that it can adjudicate over disputes that arise in the telecommunication sector. TDSAT was established with the view to protect the interest of the consumers and service providers of the telecommunication sector and also to encourage and ensure the growth of the telecommunication sector. The various functions of TDSAT (Telecom Disputes Settlement Appellate Tribunal) are that it can adjudicate any disputes that arise between a group of consumers and service providers, a licensee and a licensor, and also between two or more than the service providers. 5.2.2. INDIAN TELECOM CIRCLES The Indian telecom sector is divided into 23 circles which are as follows: Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata Andhra Pradesh Assam Bihar and Jharkhand Chennai Delhi NCR Gujarat Haryana Himachal Pradesh Jammu Kashmir Karnataka Kerala Kolkata Madhya Pradesh Chhattisgarh Maharashtra and Goa (except Mumbai) Mumbai North East Orissa Punjab Rajasthan Tamil Nadu (except Chennai) UP(E) UP(W) West Bengal (except Kolkata) Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata (www.vodafone.in) 6. VODAFONE Vodafone Group plc is a global telecommunications company headquartered in London, United Kingdom. It is the worlds largest mobile telecommunications company measured by revenues and the worlds second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the second largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones. Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalization of approximately  £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafones operations are categorized in two divisions: Consumer This division caters to the B2C market and primarily operates like a FMCG company. Business This division caters to the B2B market and operates more like a corporate services company. Vodafone Indias ‘Business division is operational in 9 circles. Vodafones Business division operates through marketing sales team and service team. The marketing sales team again operates through KAM (key account manager) They give direct and highly customized service to the corporates and government and are meant for organizations having annual turnover greater than rupees 100 crores. Channel Partner CP is responsible for giving service to small organizations having annual turnover less than rupees 100 crores. 7. VODAFONE: SWOT ANALYSIS 8. DESCRIPTION OF THE PROJECT IN BRIEF We have to explore the SME market of Kolkata region and identify client needs in terms of data solutions. We also need to compare Vodafone with its competitors in terms of product offerings in the areas of business data solutions for the SME segment. Finally, we need to evaluate the business potential of the Kolkata SME segment in terms of data solutions for Vodafone, both at present and in the near future. 9. OBJECTIVE OF THE PROJECT To find understand the requirement of data solutions in Kolkata SME base (business sector specific data solution requirements). To estimate the market size of data solutions in the Kolkata SME base. To compare the data solutions of Vodafone with its competitors. To forecast future product/ service requirements in Kolkata SME base. 10. KOLAKATA SME MARKET The Kolkata region is largely composed of SME companies rather than large MNCs. For Vodafone, a SME would typically be a company, whose annual turnover is in the range of rupees 10 to 250 crores. Vodafone (Kolkata circle) has divided Kolkata region into 6 zones CBD 1 (central business district), CBD 2, North, South, Howrah and Hoogly. The main concentration of SME business in Kolkata is in the central business district area comprising of Dalhousie, BBD Bag, Esplanade, Central Avenue, Burrabazaar, AJC Bose Road, Chowringhee, Park Street, Park Circus, Camac Street, Shakespeare Sarani, Sarat Bose Road, Minto Park, etc. A lot of SME companies in Kolkata will also fall in the IT/ ITES category, which are mainly concentrated at Sector V, Salt Lake and Rajarhat New Town. Typical features of a SME would be: Small workforce Unorganized Will look for more value for money Less buying power compared to corporates Key decision maker would be one or two individuals for all operations 11. VODAFONE: PRODUCTS SERVICES The various products and services of Vodafone that we are dealing with are as follows: Wireless Data Solutions (2G/ 3G)  § Data Cards/ USB Dongles  § Blackberry Plans  § Vodafone Mobile Connect Fixed Line  § Voice  § Data Machine to Machine Solutions  § Telemetry Solutions  § Vehicle Tracking/ People Tracking/ Asset Tracking Solutions  § Security Solutions Bulk SMS Toll Free Numbers Audio/ Video Conferencing VPN (virtual private network) GVN (global virtual number)/ Interactive SMS 3G specialized products  § Office in a Box (1 3G simcard, 1 fixed line slot, 4 slots LAN + Wi-fi)  § Wi-mi (1 3G simcard, 5 Wi-fi connections) 12. SUMMARY OF THE WORK DONE Initially, we did secondary research on global Indian telecom market, evolution of telecom technologies, SME market, latest trends in the telecom industry (3G, 4G, Machine to Machine solutions, LTE) and various telecom products services. Next, we were given field exposure in terms of tele-marketing, traveling with FOS (Fleet on Street) team, visiting SME clients, visiting company channel partners and market mapping. Next, we designed questionnaire keeping in mind the project objectives. Finally, we conducted market survey. The learning that we achieved by doing the above tasks are of tremendous value for the execution of our project. It not only gave us an insight into how we were going to approach the project but also an invaluable ground level market exposure. From the field exposure we got a clear picture about the micro level sales operations of the telecom business, the Kolkata SME market overview and most importantly the soft skills of client handling. The learning outcomes of the activities undergone are briefly described below. Activity Learning Outcomes Secondary Research Got an overview of the telecom sector (global national) Became aware of the major telecom companies Came to know about the various telecom products services Learnt about the evolution of telecom technologies Also learnt about the latest trends in the telecom industry Got an idea of the SME sector business structure Tele Marketing Learnt the art of sales pitch Learnt about telephone etiquette Got an idea of how to communicate to a business client Learnt about how to influence a potential customer and close a deal Traveling with FOS Got an idea about the basic level sales and client handling operations of a telecom company Got practical experience of face to face business negotiations Learnt about how to keep business relationship with clients Channel Partner visits Learnt about the sales distribution of a telecom company in the B2B sector Got an idea of the operations of a channel partner Learnt about how company and channel partner operations are integrated SME client visits Got a feel of the Kolkata SME companies Became aware of the client expectations from a telecom service provider Got an idea of the clients perception of Vodafone and its products services Learnt about how to professionally handle clients and responsibly execute tasks Market Mapping Exploration of the Kolkata business areas and identification of prospective clients Business Potential of Data Solutions Business Potential of Data Solutions 1. AUTHORISATION The project â€Å"Business potential of data solutions in the Kolkata SME market† has been done during my Summer Internship Program at Vodafone India during February to May of 2011, as a partial fulfillment of the requirement of PGPM program of IBS Kolkata. 2. ACKNOWLEDGEMENT The Summer Internship Program at Vodafone India was a great learning experience for me. The project was quite interesting as the telecom industry is a highly evolving industry in India with intense competition and lots of changes happening. The project would not have been a smooth run for me without the help of lots of people. I would like to mention Mr. Saugat Kumars (company guide) help at Vodafone with respect to practical exposure to the telecom industry. He had given me thorough insight into the dynamics of the telecom industry and also facilitated practical exposure through variety of activities. I would also like to acknowledge Mr. Siddhartha Kars (marketing manager) guidance regarding project formulation, questionnaire designing and chalking out a plan towards effective execution of the project. Also, there were a lot of other people at Vodafone, who helped me to understand this industry and work through my project. In the academic front, I would like to mention the support of my faculty guide Prof. Bhaskar Basu and my SIP coordinator Dr. Subir Sen. They have given me constant guidance throughout my project regarding academics and SIP formalities. Most importantly, I am grateful to my family who had been always supportive and encouraging in all my endeavors. 3. TABLE OF CONTENTS 4. EXECUTIVE SUMMARY As part of my Summer Internship Program of IBS Kolkata, I got an opportunity to do an assignment at Vodafone India. The project was â€Å"Business potential of data solutions in the Kolkata SME market†. Vodafone is one of the premier telecom companies globally and getting an opportunity to work there helped me gain a lot of exposure in the corporate world. The Telecom is a high volume industry in India with lot of competition. The Telecom industry in India is divided into 23 circles and around 14 telecom service providers are presently operating in these circles. The most prominent among the service providers are Vodafone, Airtel, Reliance Communication, Tata Teleservices, BSNL, MTNL, Idea Cellular, Aircel, Uninor etc. The telecom products and services can be broadly classified into voice and data. The data solutions primarily include data cards, Blackberry services, mobile internet, internet leased line and wireline broadband. Vodafones business operations are broadly classified into business and consumer divisions. My project was in the business division and was focused into the SME market of Kolkata. For Vodafone, a SME company is typically a company with annual turnover ranging from 10 to 250 crore rupees. The SME market of Kolkata is highly diversified with companies ranging from various industries, which include manufacturing, en gineering, IT/ ITES, healthcare, education, hospitality, financial services, travel tourism, logistics, real estate, trading (whole sellers/ retailers), pharmaceuticals, etc. In the initial phase of my summer internship at Vodafone, I was required to do secondary research about the telecom industry (both national and global). From the secondary research, I learnt a great deal about the major telecom companies, telecom products services, evolution of telecom technologies and the key operational issues of the telecom industry. Next I was given exposure to field operations through tele-marketing, visiting SME clients, traveling with the sales team, visiting distributors of the company and market mapping. The field exposure helped me to get a feel of the market at the basic level. This exposure later proved to be hugely beneficial when I started doing market survey. The methodology of the project was to do a market research on a sample (consisting of SME companies in the Kolkata area). For time constraints, the sample size was kept at 65. Questionnaire was designed and market survey was conducted. Analysis was done on the data collected, ranging from SME company profiles, market size of the sample with respect to different products, client perception regarding various attributes of telecom service providers, competition among service providers and future SME market implications. From the initial analysis it was found that the SME clients are highly demanding with respect to value they are getting and the price of the products. They were highly aware of their businesss end to end operations and knew very well what kind of products would add value to their business operations. Regarding data solutions, wireless data has huge potential in the coming years. The whole project helped me to learn a lot about the telecom industry and also get exposure to the sales marketing operations of a MNC company like Vodafone. 5. INTRODUCTION The Telecom Industry has evolved a great deal over the past two decades. Advancement in communication and information technology has changed the industry structure dramatically. Earlier our communication needs were restricted to landline phones. But now almost everybody has a mobile phone connection. Mobile phones have changed our lives immensely. It has given us the power of communication anytime anywhere. At present the industry is going through tremendous transformation with the convergence of telecommunication, information technology and computer technology and thus making vast resources of information available in the palm of our hands. Wireless internet is the latest trend in the industry with the advent of 3G technology and in the long term there should be information boom, with gradual advancement towards LTE (long term evolution) and 4G. Wireless internet boom has already been experienced outside India mainly in North American, European and South East Asian markets. It has e ntered India quite late with roll out of 3G and is expected to create huge impact in our social and professional lives. This project is only concerned with the business potential of data solutions. Before going deep into the project let me give a brief idea about the telecommunication industry, telecommunication technologies, major telecom players and various products services. 5.1. TELECOM INDUSTRY: MARKET SCENARIO 5.1.1. GLOBAL SCENARI By the end of 2010, there was an approximately 5.3 billion mobile cellular subscriptions worldwide, including 940 million subscriptions to 3G services. Access to mobile networks is now available to 90% of the world population and 80% of the population living in rural areas. People are moving rapidly from 2G to 3G platforms, in both developed and developing countries. In 2010, 143 countries were offering 3G services commercially, compared to 95 in 2007. Towards 4G: a number of countries have started to offer services at even higher broadband speeds, moving to next generation wireless platforms they include Sweden, Norway, Ukraine and the United States. Mobile cellular growth is slowing worldwide. In developed countries, the mobile market is reaching saturation levels with on average 116 subscriptions per 100 inhabitants at the end of 2010 and a marginal growth of 1.6% from 2009-2010. At the same time, the developing world is increasing its share of mobile subscriptions from 53% of total mobile subscriptions at the end of 2005 to 73% at the end of 2010. In the developing world, mobile cellular penetration rates was expected to reach 68% at the end of 2010 mainly driven by the Asia and Pacific region. India and China alone were expected to add over 300 million mobile subscriptions in 2010. In the African region, penetration rates would reach an estimated 41% at the end of 2010 (compared to 76% globally) leaving a significant potential for growth. The number of Internet users has doubled between 2005 and 2010. In 2010, the number of Internet users would surpass the two billion mark, of which 1.2 billion would be in developing countries. A number of countries, including Estonia, Finland and Spain have declared access to the Internet as a legal right for citizens. With more than 420 million Internet users, China is the largest Internet market in the world. While 71% of the population in developed countries are online, only 21% of the population in developing countries are online. By the end of 2010, Internet user penetration in Africa would reach 9.6%, far behind both the world average (30%) and the developing country average (21%). While in developing countries 72.4% of households have a TV, only 22.5% have a computer and only 15.8% have Internet access (compared to 98%, 71% and 65.6% respectively in developed countries). At the end of 2010, half a billion households worldwide (or 29.5%) would have access to the Internet. In some countries, including the Republic of Korea, Netherlands and Sweden, more than 80% of households have Internet access, almost all of them through a broadband connection. The number of people having access to the Internet at home has increased from 1.4 billion in 2009 to almost 1.6 billion in 2010. There has been strong growth in fixed (wired) broadband subscriptions, in both developed and developing countries. At the end of 2010, fixed (wired) broadband subscriptions would reach an estimated 555 million globally (or 8% penetration), up from 471 million (or 6.9% penetration) a year earlier. Despite these promising trends, penetration levels in developing countries remain low: 4.4 subscriptions per 100 people compared to 24.6 in developed countries. The developing worlds share of fixed (wired) broadband subscriptions is growing steadily. By the end of 2010, the developing world would account for an estimated 45% of global subscriptions (up from 42% five years earlier). Africa still lags behind when it comes to fixed (wired) broadband. Although subscriptions are increasing, a penetration rate of less than 1% illustrates the challenges that persist in increasing access to high-speed, high-capacity internet access in the region. With the rapidly increasing high-bandwidth content and applications on the Internet, there is a growing demand for higher-speed connections. For example, at the minimum broadband speed of 256 kbps, downloading a high-quality movie takes almost 1 ½ days compared to 5 minutes at a connection speed of 100 Mbps. With increase in GDP per capita, the propensity to consume increases and thus increases the availability of various services. In the above figure, GDP per capita and the penetration level of broadband services are mapped against each other. Countries like USA, Switzerland, France, Italy, Spain, Belgium and Canada have high per capita GDP and the broadband penetration is also high in these countries. South Korea has comparatively low per capita GDP but very high broadband penetration. On the other hand, UAE and Saudi Arabia have comparatively high per capita GDP, but their broadband penetration is low. Brazil, Russia and China have comparatively low per capita GDP and their broadband penetration is also low. India is nowhere in the picture in terms of broadband penetration. Data business is seeing a steady growth across global markets. In 2010, data revenue generated per subscriber is highest in US Canada followed by Western Europe, Asia Pacific and Eastern Europe. According to Vodafone, the future of telecom business lies in the mobile data category with majority of the revenue share being generated from there. In 2014, an estimated $337bn revenue will be generated from mobile data business, almost $138bn increase from 2010. India and China are the two emerging economies with substantial number of mobile customers and still having average mobile penetration level at 45% and 54% respectively, thus making them highly lucrative markets for mobile phone service providers. With a high GDP growth, market customers growth and potential for SIM penetration, India is a high value market. Figure: Market Share of Telecom Service Providers Globally (by number of subscribers) (www.knowledgebase-script.com) Globally, China Mobile is in the first position (522m subscribers), followed by Vodafone (333m), Telefonica (202m), America Movil (201m) and Telenor (172m). Two Indian companies Bharti Airtel (125m) and Reliance Communication (100m) are in the top 15 list. 5.1.2. INDIAN SCENARIO The number of telephone subscribers in India increased from 671.69 million in Jun-10 to 723.28 million at the end of Sep-10, registering a sequential growth of 7.68% over the previous quarter as against 8.11% during the QE Jun-10. This reflects year-on-year (Y-O-Y) growth of 42.09% over the same quarter of last year. The overall tele-density in India has reached 60.99 as on 30th September 2010. Subscription in Urban Areas grew from 452.59 million in Jun-10 to 487.07 million at the end of Sep-10, taking the Urban Tele-density from 128.20 to 137.25. Rural subscription increased from 219.09 million to 236.21 million, and the Rural Tele-density increased from 26.43 to 28.42. The share of Rural subscribers has increased slightly to 32.66% in total subscription from 32.62% in Jun-10. About 66.83% of the total net additions have been in Urban areas as compared to 63.47% in the previous quarter. Rural subscription recorded a decline in rate of growth during the quarter, from 9.18% in Jun-10 to 7.81% in Sep-10. Rate of growth for Urban subscription increased marginally from 7.61% in QE Jun-10 to 7.62% in QE Sep-10. With 52.21 million net additions during the quarter, total wireless (GSM + CDMA) subscriber base registered a growth of 8.21% over the previous quarter and increased from 635.51 million at the end of Jun-10 to 687.71 million at the end of Sep-10. The year-on-year (Y-O-Y) growth over the same quarter of last year is 45.79%. Wireless Tele-density reached 57.99. Wireline subscriber base further declined from 36.18 million at the end of Jun-10 to 35.57 million at the end of Sep-10, bringing down the wireline Tele-density from 3.06 in Jun-10 to 3.00 end of Sep-10. Internet subscribers increased from 16.72 million at the end of Jun-10 to 17.90 million at the end of Sep-10, registering a quarterly growth rate of 7.02%. Top 10 ISPs together hold 95% of the total Internet subscriber base. Number of Broadband subscribers increased from 9.47 million at the end of Jun-10 to 10.30 million at the end of Sep-10, registering a quarterly growth of 8.79% and Y-O-Y growth of 42.93%. The growth in the number of Broadband subscribers during the quarter and also on Y-O-Y basis is more or less similar to the growth in the overall telephone subscriber base. Share of Broadband subscription in total Internet subscription increased from 56.7% in Jun-10 to 57.6% in Sep-10. 86.89% of the Broadband subscribers are using Digital Subscriber Line (DSL) technology. Average Revenue Per User (ARPU) for GSM-Full Mobility service declined by 10.16%, from Rs.122 in QE Jun-10 to Rs.110 in QE Sep- 10, with Y-O-Y decrease of 33.1%. ARPU for CDMA full mobility service declined by 1.34%, from Rs.74 in QE Jun-10 to Rs.73 in QE Sep-10. ARPU for CDMA has declined by 17.5% on Y-O-Y basis. GSM subscription continues to grow at a faster rate. At the end of Sep-10, GSM subscribers constituted 84.12% of the wireless market. The GSM subscribers were 578.49 million at the quarter ending Sep-10 as against 527.62 million at the end of the previous quarter, showing a growth of 9.64%. Bharti with 143.29 million subscribers continues to be the largest GSM mobile operator, followed by Vodafone (115.55 million). The CDMA subscriber base increased to 109.22 million during the quarter ending Sep-10 from 107.88 million at the end of previous quarter, thereby showing a growth rate of 1.23%. Reliance with 55.29 million subscribers continues to be the largest CDMA mobile operator. However, in terms of net additions during the quarter, Sistema added the highest number of subscribers (1.54 million), followed by Tata (1.20 million), rest of the service providers recorded decline in subscribers. Figure: Market Share of Telecom Service Providers (GSM) in India (by number of subscribers in million, 2010) (www.trai.gov.in) 5.2. INDIAN TELECOM INDUSTRY 5.2.1. INDIAN TELECOM INDUSTRY FRAMEWORK TRAI The Telecom Regulatory Authority of India (TRAI) is the independent regulator established in 1997 by the Government of India to regulate the telecommunications business in India. DoT The Telecom Commission and the Department of Telecommunications are responsiblefor policy formulation, licensing, wireless spectrum management, administrative monitoring of PSUs, research and development and standardization/validation of equipment etc. WPC The Wireless Planning and Co-ordination (WPC) Wing of the Ministry of Communications, created in 1952, is the National Radio Regulatory Authority responsible for Frequency Spectrum Management, including licensing and caters for the needs of all wireless users (Government and Private) in the country. It exercises the statutory functions of the Central Government and issues licenses to establish, maintain and operate wireless stations. WPC is divided into major sections like Licensing and Regulation (LR), New Technology Group (NTG) and Standing Advisory Committee on Radio Frequency Allocation (SACFA). SACFA makes the recommendations on major frequency allocation issues, formulation of the frequency allocation plan, making recommendations on the various issues related to International Telecom Union (ITU), to sort out problems referred to the committee by various wireless users, etc. TDSAT TDSAT (Telecom Disputes Settlement Appellate Tribunal) was set up in May 2000 by the government of India. The TDSAT was set up so that it can adjudicate over disputes that arise in the telecommunication sector. TDSAT was established with the view to protect the interest of the consumers and service providers of the telecommunication sector and also to encourage and ensure the growth of the telecommunication sector. The various functions of TDSAT (Telecom Disputes Settlement Appellate Tribunal) are that it can adjudicate any disputes that arise between a group of consumers and service providers, a licensee and a licensor, and also between two or more than the service providers. 5.2.2. INDIAN TELECOM CIRCLES The Indian telecom sector is divided into 23 circles which are as follows: Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata Andhra Pradesh Assam Bihar and Jharkhand Chennai Delhi NCR Gujarat Haryana Himachal Pradesh Jammu Kashmir Karnataka Kerala Kolkata Madhya Pradesh Chhattisgarh Maharashtra and Goa (except Mumbai) Mumbai North East Orissa Punjab Rajasthan Tamil Nadu (except Chennai) UP(E) UP(W) West Bengal (except Kolkata) Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata (www.vodafone.in) 6. VODAFONE Vodafone Group plc is a global telecommunications company headquartered in London, United Kingdom. It is the worlds largest mobile telecommunications company measured by revenues and the worlds second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the second largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones. Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalization of approximately  £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafones operations are categorized in two divisions: Consumer This division caters to the B2C market and primarily operates like a FMCG company. Business This division caters to the B2B market and operates more like a corporate services company. Vodafone Indias ‘Business division is operational in 9 circles. Vodafones Business division operates through marketing sales team and service team. The marketing sales team again operates through KAM (key account manager) They give direct and highly customized service to the corporates and government and are meant for organizations having annual turnover greater than rupees 100 crores. Channel Partner CP is responsible for giving service to small organizations having annual turnover less than rupees 100 crores. 7. VODAFONE: SWOT ANALYSIS 8. DESCRIPTION OF THE PROJECT IN BRIEF We have to explore the SME market of Kolkata region and identify client needs in terms of data solutions. We also need to compare Vodafone with its competitors in terms of product offerings in the areas of business data solutions for the SME segment. Finally, we need to evaluate the business potential of the Kolkata SME segment in terms of data solutions for Vodafone, both at present and in the near future. 9. OBJECTIVE OF THE PROJECT To find understand the requirement of data solutions in Kolkata SME base (business sector specific data solution requirements). To estimate the market size of data solutions in the Kolkata SME base. To compare the data solutions of Vodafone with its competitors. To forecast future product/ service requirements in Kolkata SME base. 10. KOLAKATA SME MARKET The Kolkata region is largely composed of SME companies rather than large MNCs. For Vodafone, a SME would typically be a company, whose annual turnover is in the range of rupees 10 to 250 crores. Vodafone (Kolkata circle) has divided Kolkata region into 6 zones CBD 1 (central business district), CBD 2, North, South, Howrah and Hoogly. The main concentration of SME business in Kolkata is in the central business district area comprising of Dalhousie, BBD Bag, Esplanade, Central Avenue, Burrabazaar, AJC Bose Road, Chowringhee, Park Street, Park Circus, Camac Street, Shakespeare Sarani, Sarat Bose Road, Minto Park, etc. A lot of SME companies in Kolkata will also fall in the IT/ ITES category, which are mainly concentrated at Sector V, Salt Lake and Rajarhat New Town. Typical features of a SME would be: Small workforce Unorganized Will look for more value for money Less buying power compared to corporates Key decision maker would be one or two individuals for all operations 11. VODAFONE: PRODUCTS SERVICES The various products and services of Vodafone that we are dealing with are as follows: Wireless Data Solutions (2G/ 3G)  § Data Cards/ USB Dongles  § Blackberry Plans  § Vodafone Mobile Connect Fixed Line  § Voice  § Data Machine to Machine Solutions  § Telemetry Solutions  § Vehicle Tracking/ People Tracking/ Asset Tracking Solutions  § Security Solutions Bulk SMS Toll Free Numbers Audio/ Video Conferencing VPN (virtual private network) GVN (global virtual number)/ Interactive SMS 3G specialized products  § Office in a Box (1 3G simcard, 1 fixed line slot, 4 slots LAN + Wi-fi)  § Wi-mi (1 3G simcard, 5 Wi-fi connections) 12. SUMMARY OF THE WORK DONE Initially, we did secondary research on global Indian telecom market, evolution of telecom technologies, SME market, latest trends in the telecom industry (3G, 4G, Machine to Machine solutions, LTE) and various telecom products services. Next, we were given field exposure in terms of tele-marketing, traveling with FOS (Fleet on Street) team, visiting SME clients, visiting company channel partners and market mapping. Next, we designed questionnaire keeping in mind the project objectives. Finally, we conducted market survey. The learning that we achieved by doing the above tasks are of tremendous value for the execution of our project. It not only gave us an insight into how we were going to approach the project but also an invaluable ground level market exposure. From the field exposure we got a clear picture about the micro level sales operations of the telecom business, the Kolkata SME market overview and most importantly the soft skills of client handling. The learning outcomes of the activities undergone are briefly described below. Activity Learning Outcomes Secondary Research Got an overview of the telecom sector (global national) Became aware of the major telecom companies Came to know about the various telecom products services Learnt about the evolution of telecom technologies Also learnt about the latest trends in the telecom industry Got an idea of the SME sector business structure Tele Marketing Learnt the art of sales pitch Learnt about telephone etiquette Got an idea of how to communicate to a business client Learnt about how to influence a potential customer and close a deal Traveling with FOS Got an idea about the basic level sales and client handling operations of a telecom company Got practical experience of face to face business negotiations Learnt about how to keep business relationship with clients Channel Partner visits Learnt about the sales distribution of a telecom company in the B2B sector Got an idea of the operations of a channel partner Learnt about how company and channel partner operations are integrated SME client visits Got a feel of the Kolkata SME companies Became aware of the client expectations from a telecom service provider Got an idea of the clients perception of Vodafone and its products services Learnt about how to professionally handle clients and responsibly execute tasks Market Mapping Exploration of the Kolkata business areas and identification of prospective clients

The Secret to Happiness-Counseling Psychology

Money and Happiness: The Problems of Understanding its Dynamic Relationship The want of money is the root of all evil. – Samuel Butler- Our society holds a taboo when it comes to explicitly speaking of the desire for money. However, at the same time our behaviors implicitly show us the extent of this desire. Many people spend much time analyzing the stock market for their next bid, millions of people buy lottery tickets looking for their big break, and many people fight with their siblings over their dead parents’ fortune. And the reason we so desperately pursue the accumulation of wealth is because we believe in its positive influence. We believe it will change our lives into a better one. We think it will make us happier. (Campbell, 1981) However, this is an issue still in question and an important one especially for counseling psychology. In this field, the relationship between money and life satisfaction is essential due to its relevance to career counseling. Considering that a jobs’ financial reward and hence its socioeconomic status is influential in career orientation for some people, the clarification of such relationship becomes crucial. And in accord to the importance of this issue, there has been abundant research relating to it. However, the results seem to be mixed and confusing. The purpose of this paper is to point out the shortcomings of previous works on this issue and additionally, to provide a new scope into which will be a guide for further research on this issue. Problems in samples and variables Previous studies have attempted to see if money increases happiness by looking into the lives of those who have a lot of money. But some of these studies seem to have missed out on a vital factor, sample size. In a study of some of the wealthiest people in the United States, Diener et al. (1985) found the happiness levels of these people to be only slightly above average than that of people with regular incomes. However, the sample size for this study was only 49. Also, Brickman et al. (1978) found that lottery winners were not happier than controls even after their sudden fortune. But his research contained only 22 lottery winners as participants. In both cases the sample size was much too small to make a general rule out of their research. There could have been plenty of other happier wealthy people who are on the Forbes 500 list or won the lottery but did not participate in the study. So it seems obvious that in future studies, the sample size should be enlarged as much as possible. This would be easier nowadays due to the increased number of millionaires and billionaires in general and quicker access to them through e-mail. Sometimes researchers seem to have failed to fully analyze the variables they used in their research. In a more recent study, researchers found that income increase over the course of 10 years had only a small positive impact on happiness (North et al. , 2008). This time the size of the sample was relatively large by 274, but certain variables within this sample diminished the implication of this study. Apart from the sample being from a concentrated area (San Francisco Bay area) and being mostly consisted of Caucasians (89%), the researchers have not fully analyzed the spending patterns of the samples’ income. They simply tried to correlate the total income with other variables such as happiness. But considering the possible fluctuations of expenditure during the course of 10 years, for example, due to emergencies or children’s college tuitions, the net worth of the increased income could have been no different during those 10 years. According to other research, having a strong sense of control over ones financial state can be linked to greater overall satisfaction and that strong sense of control is possible if there is sufficient net worth of income (Cummins, 2000). So without knowing whether the participants had sufficient net worth it would be somewhat misleading say that more income does not contribute to more happiness. Mixed Results The researches shown above are only a few of many that touch upon this issue of money and happiness. And due to many variables that complicate the relationship of the two, there have been plenty of mixed results. It has been shown that happiness is strongly correlated with increasing income at poverty levels (Diener & Biswas-Diener, 2002) whereas once income exceeds that level and basic needs are met, money matters only a little (Myers, 2000). On the other hand, there has been research that money generates opportunities for individuals to make better decisions that allow them to improve their well-being (Schwartz, 2004). But then again, more money seems to open possibilities for negative events in life such as divorce (Clydesdale, 1997). What all these findings and many others lead us to conclude is the old adage: â€Å"Money isn’t everything. † Considering Other Variables But knowing just that would not be fruitful. So in response to this unsurprising insight there have been many attempts to clarify the variables in which allow the correlation between money and well-being to be more clear. In one study, Johnson and Krueger (2006) collected a nationwide sample of 719 twin pairs in the United States. The researchers have demonstrated, through methods of self-report surveys, that an individual’s actual available money explained only about 10% of people’s perceptions of financial well-being, proving the old adage. Along with this finding they showed that perceived financial situation and perceived control over various life domains mediate the relationship between wealth and life satisfaction. In other words, those who believed that they have more control over their financial state and/or those who perceived their financial state in a positive light were happier with regard to how much money they had. This research is meaningful in that it tried to connect relative psychological factors that take crucial part in this issue of money and happiness. However this research is qualified in terms of understanding the question â€Å"Will earning more money make us happy? The main defect it has is that, because their study was not based on longitudinal data it does not show whether more money now than before effects happiness. It focused more on the effect of money on people’s well-being at a fixed time. Research Questions Considering that psychological factors can have a significant contribution to life satisfaction concerning money, an attractive research question would be whether increased income and the ability to perceive change, or retrospect, one’s socioeconom ic status have an impact on life satisfaction. One can assume that if an individual can clearly perceive how much better oneself is doing than before then that person might feel happier than someone who does not see that upward change. But one major factor these studies mentioned above miss out on is personal desire and values. So it would be also interesting to find out if people with different values or desires have different affects by increasing incomes. More specifically, finding out whether people who peg certain emotional rewards to the cquisition of material goods, and hence are extrinsically motivated, are more likely to become happier as their income increases would be a relevant research question. It would be recommendable for both research questions to be done by longitudinal studies. Conclusion This paper has looked into researches concerning money and happiness. This theme was found to be important not only because it concerns our modern life perception about happiness but also because this perception is a crucial e lement in making career plans for one’s life. Current research has shown problems with sampling and choosing the right variables. Some studies proved to be fruitful in that it factored in relevant psychological concepts that would mediate satisfaction regarding money. Also, it turns out that longitudinal studies are much more informative in knowing the effects of income change on well-being. The research question provided by this paper is relevant to current issues of this topic and to career counseling because it would clarify elements such as ability of retrospection and motivation types to be predictors of subjective well-being with regard to one’s income.

Development Of The Shoulder Arthroplasty Health And Social Care Essay

Like the hip, the shoulder includes a ball and socket articulation. The replacing of the shoulder articulation is the operation which occupies the 3rd topographic point among common joint replacing, merely after replacing of the hip and articulatio genus articulations. Historically, shoulder replacing has a clear and defined objective which to reconstruct or retroflex the bone of the glenohumeral and the rotator turnup. The nature of shoulder arthroplasty is the most complex articulation Reconstruction in the human organic structure. It need see the factors of figure and fluctuation. With the development of surgical techniques and clinical doctors recognize, shoulder joint anatomy engineering has made important advancement. With the development of surgical techniques and clinical doctors recognize, shoulder joint anatomy engineering has made appreciable advancement. The modem epoch of shoulder replacing is no more than thirty old ages old range to present society. The conventional en tire shoulder arthroplasty ( TSA ) achieves this end that it brings significantly improves map for many patients and reduces pain they suffer. The cost of wellness attention is increasing every twelvemonth. There is a turning demand that the costs of intervention be justified by proved measuring of quality of life betterment. In finding the appropriate use for joint replacing surgery, and therefore specifying its function in the intervention of degenerative upsets, effectiveness rating is critical. Regional fluctuations in the frequence of joint replacing processs and the deficiency of consensus sing many facets of related patient attention, which have spurred involvement in the methodological analysis of surgical results research. The purpose is to better specify the function of specific interventions through valid, evidence-based clinical result and epidemiological surveies.1 The development of the shoulder arthroplastyThe history of shoulder replacing can be dated from late nineteenth century France. A Parisian tooth doctor, J. Michael Porter, who designed pean unreal shoulder which successful dainty a patient whose shou lder was already tubercular infection. This operate can be classified as an original implant in the country of glenoid part. ( Lugli, 1978 ) In 1953, the Neer produced vanadium unreal humeral caput prosthetic device to handle humerus near terminal comminuted break and the consequence achieved satisfactory healing consequence. From now shoulder arthroplasty began to be widely used in clinical intervention. The technique advanced highly rapidly in following few old ages. Since half shoulder arthroplasty ( besides called unreal humeral caput prosthetic device replacing, hemi-arthroplasty, HA ) successful treated humeral breaks near terminal, this technique applied the range of the shoulder joint replacing bit by bit spread to osteoarthritis, rheumatoid arthritis. This operation does non handle the shoulder articulation disease that the both sides of the articulate surface caput of the humerus and glenoid pit have been broken. In 1970s, Neer added polythene glenoid pit prosthetic device on the unreal humeral caput prosthetic device, in order to develop the first coevals which is Neera†¦ entire shoulder prosthetic device system. Because the glenoid pit prosthetic device can easy be abraded, loosed and shoulder joint replacing inspection and repair engineering non mature, clinical applications tend to utilize HA, but there are besides glenoid pit abrasion job. Biological surface angioplasty began to clinical applications in 1988, ( Krishnan SG, 2007 ) in order to supply a method to work out glenoid pit bring by the wear job of the humeral HA prosthetic device. At the same clip, other types of the shoulder joint replacing engineering besides begins to look and use, such as unreal humeral caput prosthetic device surface replacing, shoulder arthroplasty somersault angioplasty, and so on. At present shoulder arthroplasty has become a preferable method to handle most patients suffer from diseases of end-stage shoulder arthritis and humerus near terminal comminuted b reak. The current research chiefly focused on the humeral caput prosthetic device and glenoid pit prosthetic design, in order to cut down glenoid pit wear.2 the caput of the humerus prosthetic device replacing positionShoulder joint prosthetic device design for the chief portion of the caput of the humerus. The survey found that the curvature radius of the caput of the humerus was inconsistent, in each subdivision on the consecutive size is non the same. Now the caput of the humerus prosthetic device design is the caput of the humerus diameter and thickness correlativity coefficient as 0.75 ( Gregory T, 2007 ) The size of the caput of false organic structure and the shoulder articulation stabilisation straight relate to the strength of environing musculus in shoulder arthroplasty. Not suited prosthetic device caput will impact the caput of the humerus normal centre of rotary motion, change the shoulder articulation lever arm about, so that the musculus map alteration, causes a shoul der to shoulder, environing soft tissue hurt replacing failure. So first of all should take appropriate false figure figure to reconstruct the humerus near terminal anatomy, so as Reconstruction of soft tissue around the balance ( Yuan benxiang, 2005 ) . Normal shoulder the caput of the humerus and glenoid pit are non fiting, glenoid pit surface curvature radius is bigger than the curvature radius of caput of the humerus 2 ~ 3 millimeter, and the being of articular gristle and dishes lip in do them both basic matching. Shoulder arthroplasty â€Å" mismatch † refers to curvature radius of the caput of the humerus prosthetic device and glenoid pit prosthetic device are different, the ratio between them called consistent index, research shows that when the index is 0.80 ~ 0.88, joint stableness is best ( Anglin C, 2001 ) . It is considered that it will be better if the glenoid pit and the caput of the humerus prosthetic device in shoulder arthroplasty are wholly fiting from some theories, but in pattern most bookmans believe that do non fit more contributing to the stableness of the shoulder. The ground include two chief point: one is that does non fit the design can be in prosthetic device disruption happened when half the extra burden transportation to the environing soft tissue, cut down direct action in the articulations of dishes from head burden from head burden is the consequence of joint prosthetic device relaxation after one of the chief grounds. The 2nd point is that the comparatively little caput of the humerus false physical lessening abrasion atom coevals. The design and choice of caput of the humerus prosthetic device depends on the length and the mush pit breadth. Medullary pit breadth and humeral diameter relate to the thickness of the cerebral mantle, seemingly show approximately broad at the top and narrow in the underside. When intraoperative to the full enlarge mush aid prosthetic device grip with the environing bone, and to recognize the full contact force per unit area distribution better, better prosthetic device handle stableness. At present, although the 3rd coevals of anatomical type prosthetic device system already can good better the forecast of patients. Through the betterment of the caput of the humerus prosthetic device, prosthetic device single adaptability increased, shoulder map and the quality of life improved.2.2 the caput of the humerus prosthetic device fixed engineeringThe caput of the humerus prosthetic device grip fixed means has bone cement and the bone cement two. Bone cement into the bone cement and close terminal bone cement fixed engineering, non-bone cement is divided into force per unit area with fixed and compression bone grafting.3 glenoid pit prosthetic device replacing positionGlenoid pit prosthetic device has been use as clinical applications for 30 old ages, but it is still controversial. In the shoulder arthroplasty after usage joint prosthetic device will non merely increase the operation clip, intraoperative sum of hemorrhage and operation trouble, and a series of postoperative complications may happen, particularly glenoid pit prosthetic device relaxation. Glenoid pit prosthetic device relaxation is the consequence of operation failure, demand to make shoulder joint replacing surgery is one of the chief grounds for the alteration.3.1 glenoid pit the applied anatomy and prosthetic device designGlenoid pit prosthetic device ideal design is to recognize anatomical Reconstruction, glenoid pit the applied anatomy and biomechanics belongings of the prosthetic device design has an of import function. At present there are chiefly the undermentioned difference: ( 1 ) the glenoid pit prosthetic stuff: all sorts of polyethylene prosthetic device and metal pat of polyethylene prosthetic device. ( 2 ) The form of the glenoid pit, Due to the glenoid pit bone mass less, addition with age will do bone loss, and patterned advance of disease cause bone defect, and glenoid pit signifier will be altered evidently, increase the trouble of the anatomical Reconstruction. In or der to recognize the anatomical Reconstruction, bookmans design the ultra-high molecular weight polythene cuneus gasket to counterbalance for defect, preoperative adopts modern imaging engineering after bone and joint harm, right rating, in order to run into the single intervention. Glenoid pit prosthetic device nidation manner: joint prosthetic device after implant place to action in bone cement bed emphasis and glenoid pit prosthetic device have obvious influence on the burden, prosthetic Angle can besides impact the caput of the humerus in glenoid pit prosthetic device place [ 16 ] . The survey found that the glenoid pit and shoulder blade organic structure between axis Angle, Angle in the forward 2 A ° and pour 7 A ° between, after an norm of 1.23 A ° pour, glenoid pit prosthetic device downward inclining a hitter to cut down the caput of the humerus prosthetic displacement, so glenoid pit prosthetic device nidation in moderate backward, downward inclining can break cut do wn partial head burden, and false organic structure wear and loose ( Yuan benxiang, 2005 )3.2 glenoid pit prosthetic device fixed engineeringGlenoid pit prosthetic fixed engineering harmonizing to the fixed manner into bone cement and the bone cement, harmonizing to the prosthetic device design patterns into bolt fixed and stagger fixed. At present most bookmans think bone cement is non bone cement fixed more stable house. Neer design application foremost glenoid pit prosthetic device is made from polyethylene stuffs, ellipse, curved back, the bone cement and stagger fixed, after 30 old ages of survey the proficient betterment is really little. Pure polythene, bone cement fixed, arc line drive prosthetic device design still is the best pick, the difference is bolt fixed than stagger fixed more stable.4 other technological advancement4.1 glenoid pit biological surface angioplastyIn the presence of glenoid pit prosthetic device relaxation and pure HA the glenoid pit wear, glenoid pit biological surface angioplasty began to clinical applications. It is in the footing of HA will joint capsule, wide facia, Achilles tendon or semilunar cartilage and organ transplant fixed on glenoid pit, and â€Å" file dishes and activities to reshape † engineering. The angioplasty is chiefly used in immature and middle-aged patients, but compared with the TSA its healing consequence is unsure. Krishnan reported the shoulder arthritis utilizing glenoid pit biological surface angioplasty intervention after five old ages, it was found that glenoid pit of wear and tear visible radiation, the caput of the humerus prosthetic device stableness, did non happen secondary to false organic structure wear and the dishes brachial arthritis, shoulder articulation map is good. They think the glenoid pit biological surface angioplasty can obtain and TSA similar clinical results. The operation that immature patients and to shoulder joint map demanding patients has a opportunity to go through a comparatively long recuperation achieve good shoulder articulation map recovery, and to avoid a joint prosthetic device nidation after the hazards of, but still necessitate farther measure its effectivity and persistent. By utilizing this engineering is still need to be s olved such as transplant stuff beginning, its lastingness, surgical hurt jobs such as large. The development of tissue technology make it go the solution of this job is one of the most effectual ways.4.2 shoulder joint replacing alteration processsShoulder arthroplasty can look for shoulder hurting worse and functional restrictions, need to shoulder joint replacing alteration processs. Neer will be its ground loosely grouped into the undermentioned three facets: [ 2 ] : ( 1 ) the hapless preoperative status, such as rotator turnup hurt, infection, etc. ; ( 2 ) the operation and the false organic structure of complications, such as during the operation, the structural harm, anatomical Reconstruction failure ; ( 3 ) the jobs, such as rehabilitation exercising, hapless dishes brachial joint continued instability. HA postoperative lead to pass the most common ground is glenoid pit wear, TSA for dishes brachial joint continued instability and glenoid pit prosthetic device relaxation5 the market of shoulder articulation replacingThe cost of wellness attention is increasing every twelvemonth. There is a turning demand that the costs of intervention be justified by proved measuring of quality of life betterment. In finding the appropriate use for joint replacing surgery, and therefore specifying its function in the intervention of degenerative upsets, effectiveness rating is critical. Entire joint replacing has become a feasible option for immature, middle-aged, and aged patients who want to prolong athletically active life styles. Although shoulder arthroplasty can break easiness serious shoulder joint disease patients clinical symptoms and better with shoulder map, but at present the application more focal point on low to the map demand of the aged patients. And in the clinical pattern of many immature and middle-aged patients because of the serious harm to the same shoulder surgery. The traditional surgery, ankle arthrodesis and joint operation from off the serious influence shoulder articulation map and patient quality of life, immature and middle-aged patients to joint functional demand is high, the more hope the shoulder arthroplasty. To handle immature and middle-aged patients with shoulder joint replacing, clinicians ever hold more conservative. on the one manus, because of the shoulder articulation is the whole organic structure of big articulations activity scope biggest articulations, its activity strength, more easy to do prosthetic device relaxation and wear, particularly glenoid pit false organic structure parts, shorten the prosthetic device life ; On the other manus because of shoulder articulation inspection and repair engineering non mature. But there are besides clinicians claims for immature and middle-aged patients with shoulder arthroplasty, because: ( 1 ) Tell from the map upper limbs than lower limbs are more likely to avoid weight factors, can cut down false organic structure wear ; ( 2 ) from the surgery manner, ankle a rthrodesis and joint from off the shoulder articulation map BASIC is lost, the serious influence patients quality of life, and shoulder arthroplasty can maintain a certain extent with shoulder map, better the quality of life. Burroughs [ 31 ] on 19 instances of average age, 38.6 old ages of the immature and middle-aged patients with shoulder joint replacing therapy, after a average followup of 5.6 old ages, and from diseases and surgical types of categorization treatment. The consequences showed that patients postoperative shoulder articulation map and quality of life improved, no postoperative shoulder articulation map impairment, and TSA is HA has good healing consequence. Sperling [ 32 ] reported so far the longest followup were the consequences of the survey, this survey included 78 patients with HA and 36 instances of patients with TSA, age are & lt ; fifty old ages old, and a average followup of 16.8 old ages. The consequences showed that HA and TSA on hurting alleviation and functional betterment of all can obtain long-run, steady consequence, HA a TSA in quality of life better healing consequence, but the outlook of life is comparatively short and overhaul rate is higher. He thought that should be based on the single state of affairs of patients with disease patterned advance and take the right manner of replacing. At present shoulder arthroplasty can do immature and middle-aged patients get better and stable forecast, But for the immature and middle-aged patients with TSA or HA, is still controversial. At present, the shoulder arthroplasty is still has many jobs, the chosen replacing engineering, fixed method and stuffs to acquire the best healing consequence, still necessitate big multicenter randomized controlled tests and long-run follow-up observation. A hot topographic point in the survey of many focal point on glenoid pit portion ; Shoulder joint prosthetic device system are largely based on western people study design, with the popularisation and application of engineering in our state, how to plan a more suited for China ‘s patients with shoulder articulation prosthetic device system ; Whether can utilize tissue technology theory and material better work out the glenoid pit surface angioplasty are faced with the job ; For joint map of the high demand on the immature and middle-aged patients, how can break better the long-run forecast. All these need farther research to better and corroborate. LUGLI, TOMASO M.D, Artificial Shoulder Joint by Pean ( 1893 ) : The Facts of an Exceptional Intervention and the Prosthetic Method, Clinical Orthopaedics & A ; Related Research: June 1978 – Volume 133 – Issue – ppg 215-218 Krishnan SG, Nowinski RJ, Harrison D, et Al. Humeral hemiarthro plasty with biologic resurfacing of the glenoid for glenohumeral arthritis-Two to fi fteen-year results. J Bone Joint Surg ( Am ) , 2007, 89 ( 4 ) : 727-734. Gregory T, Hansen U, Emery RJ, et Al. Developments in shoulder arthroplasty. Proc Inst Mech Eng H, 2007, 221 ( 1 ) : 87-96. e ¬c , e‘?e†¹Ã‚ ±? µÃ‚ · . e‚ ©a†¦?eS‚a?†c†?e §?a†°-a?Za?†¡a?â€Å"e ®?e ®? . aa?Sec §Ã¢â‚¬ËœÃ¢â‚¬Å¡a?- , 2005, 8 ( 6 ) : 571-573. Anglin C, Wyss UP, Nyffeler RW, et Al. Loosening public presentation of cemented glenoid prosthetic device design brace. Clin Biomech ( Bristol, Avon ) , 2001, 16 ( 2 ) : 144-150. Boileau P, Avidor C, Krishnan SG, et Al. Cemented polyethylene versus uncemented metal-backed glenoid constituents in entire shoulder arthroplasty: A prospective double-blind, randomized survey. J Shoulder Elbow Surg, 2002, 11 ( 4 ) : 351-359.

Oxford University The Tree Portals For Studying At Oxford

Oxford University Admissions 27 UK Prime Ministers, over 125 Olympic medals, 26 Nobel prize winners and over 30 modern world leaders, these number are all created by those outstanding students once educated at Oxford. As the oldest university in the English-speaking world, Oxford distinguished itself from others for its high qualify of learning, teaching and research. Whatever your areas of interest, Oxford University is the place where you could take degree courses and achieve self enrichment. Over 300 degrees are available for graduates. Department for Continuing Education runs over 1000 courses per year for those who seek to advance themselves. If you are thinking about going to Oxford, you need to take a test and submit your UCAS application along with a piece of your written work as for consideration for your application for admission. Then you may get an opportunity to an interview to decide whether you could be enrolled. Following are the tree portals for studying at Oxford: Undergraduate Graduate Continuing Education Oxford University Financial Aid Oxford looks forward to welcoming students from every kind of background, so it provides large array of sources for financial assistance including hardship funding, scholarships, prizes and awards to fund your education. Types of Oxford University Financial Aid For undergraduates: Government Support - Loans set for UK or EU student undertaking their first undergraduate degree in the form of loan from the UKShow MoreRelatedElements of the Law of Contract24180 Words   |  97 Pages2650040 Diploma in Law 2690040 page 2 This subject guide was prepared for the University of London External System by: University of London External System Catharine MacMillan BA (Victoria) , LLB (Queen’s, Canada), LLM (Cantab), Lecturer in Law, School of Law, Queen Mary, University of London and Richard Stone LLB (Soton), LLM (Hull), Barrister, Professor and Head of Law, Lincoln Law School, University of Lincoln. 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