1.Appreciate important issues in computer system design such as speed Essay

1.Appreciate significant issues in PC framework structure, for example, speed and adaptability and have the option to exhibit a comprehension of the hierarchical standards of current PC frameworks - Essay Example In the mid 1970’s when the PC was not as regular as the current occasions, registering assaults were done on the phone frameworks for instance John Draper hacked the AT&T framework to make free significant distance calls. Randy (2009) called attention to that he accomplished to get past the particular framework by a basic whistle which he got in a grain box. Afterward, he came to be known as Captain Krunch. Various sorts of assaults have been seen throughout the years and have gotten progressively advanced with the appearance of new innovation. Before the finish of 1970s, PCs turned out to be similarly more open than prior. This denoted the beginning of spam messages; first spam email was sent in 1978 on ARPAnet by the CEO of Digital Equipment Corporation to debilitate another PC. The spam in those occasions for the most part comprised of notices or advancements not at all like the monetary benefit targets that are covered up in them now. The current thought processes behind spam manage unmistakably progressively extreme angles for example personality fakes, online tricks. Individual email tends to databases are kept up by numerous organizations nowadays. Spam is sent to these beneficiaries without their assent or consent with the nom de plume of various structures to make them look proficient. These sorts of spam messages changed into phishing constantly 1996 and comprised of substance like the declaration of winning of a lottery by the beneficiary or an official letter from his individual bank to refresh his own subtletie s. The beneficiary enters his own data accordingly, feeling that it is a veritable financial procedure. The email con artist gains the recipient’s individual data just as banking data that can be utilized in any ideal vindictive action. The taking of individual data has prompted the most shocking of the digital wrongdoings which is â€Å"identity theft†. As per the measurements gave by the Javelin Strategy and Research Center

The Veldt By Ray Bradbury Essays - The Veldt, Veldt, Ray Bradbury

The Veldt by Ray Bradbury The narrative of The Veldt, is a digging into the issue of how present day innovation can demolish the family unit. The supervisor of the Encounters book, John A. Rothermich remarks that This story is practically without portrayal., I concur with this announcement and think it is vital to the plot of the story. The story starts with the mother of the family, who has all in all a nonexclusive name. We are given no data of the characters foundation and how they got to the meaningful part in time they are presently. The lines Happylife Home and the recognizable room settings like the parent's room and the nursery give you a feeling this is an ordinary rural home of the time. The mother appears to be frightened or befuddled about something, the nursery is...different now than it was, this from the start may persuade the mother has genuine individual qualities. Be that as it may, when you read on, you see the generalized responses to each circumstance that comes to fruition, the guardians at that point say nothing's unreasonably useful for our youngsters. Later in the story the guardians talk about the issues of the mind boggling house and nursery, The house is spouse, mother, and nursemaid, Can I contend with it?, and the dad has a conventional answer However I imagined that is the reason we purchased this house. The guardians in the story view their youngsters' needs as administrations rather than methods of communicating any affection or care. In the story we get the hang of nothing about the kids aside from their fixation on the nursery, I would prefer not to do anything other than look and tune in and smell; what else is there to do?. At the point when the guardians tell the kids closing down the electronic house for an excursion, the kids respond stunned and remain with their one, single trademark given, they act stunned Who will broil my eggs for me, or darn my socks?. You see then the kids' essential relationship is to the house and not the guardians, the kids shout I wish you were dead!. What's more, certain enough, before the finish of the story the kids follow up on their on trademark. This short story was distributed in the mid 1950's, Using a significant issue of the time. Beam Bradbury was attempting to make a particular point about the risks of the new headings of our general public, Television was turning into a sitter to kids in numerous homes. Occupied guardians were supplanting their own fondness and time for their youngsters, with the goggle box. The story focuses on how this relationship can in the end devastate the family, indeed, even in a future society. So as to do this, Mr. Bradbury concentrates on his point and diminishes the characters into all inclusive nonexclusive individuals.

A Guide to Storytelling with Mind Maps

A Guide to Storytelling with Mind Maps Businesses use storytelling to inspire the people who work for them and sell the next great idea. Teachers use stories to help students learn concepts. Journalists tell important stories that help citizens understand the world around them. And, of course, writers and creators use stories to take us to new worlds through film, books, songs, video games, comics, and more. Being able to tell a great story is an invaluable skill. It’s no secret that storytelling is powerful. In fact, our brains even act differently when we hear a story instead of just hearing facts and figures. But good storytelling is hard work, and it takes a lot of planning and thought. Look no further than these famous writers’ outlining methods for proof. The next time you’re trying to weave the perfect narrative, don’t reach for a notebook or a napkin to scribble notes or start an outline. Instead, try using a mind map to boost creativity and think through or organize the story you want to tell. Why do mind maps work for storytelling? The best stories bring many parts together into one complete vision, just like a puzzle. To craft a story, first you need to have a general idea of the overall picture you’re trying to paint. Mind maps help you do that. “To me, the biggest benefit of a plot mind map is being able to see my story on a single sheet of paper,” says writer Kate Brown. “I can see concurrent events side-by-side, and I can see how each plot element ties into the whole with a glance.” Working from one large map also helps you more easily introduce new ideas, ask the right questions and build up the details of your story so that when you’re ready to start writing, you have what you need. Especially when you’re starting from scratch, you don’t want to be boxed in with a linear format like an outline or text notes. Mind maps give you the freedom to explore all the different paths your story could take and connect story elements in important ways to weave an effective narrative. Methods like outlines also don’t easily allow for visuals like mind maps do. Images or graphics can provide inspiration and act as references as you shape your story. Say you needed to go into detail describing a scene. Having a picture right there in your mind map to look at can help you think up the perfect descriptive language. How to use mind maps for storytelling There are lots of different aspects of storytelling which mind maps can help with. Use mind maps to: Cure writer’s block There’s nothing worse than sitting down to write and coming up empty. The next time you experience a bout of writer’s block, start a mind map. By mapping anything that comes to mind, soon “you’ll have an easy-to-read, visual map that makes the connections between ideas jump off the page,” writes marketing strategist Jamie Lee Wallace. “Now, the blank screen that was freaking you out looks like a fresh canvas and you feel like Monet on one of his more inspired days.” Focus your story Once you have an idea you want to pursue, use mind maps to pin down your story’s key take-aways and hone in on what you most want your audience to walk away thinking, feeling or knowing. “Every storytelling exercise should begin by asking: Who is my audience and what is the message I want to share with them?” says writer and editor Carolyn O’Hara. “For instance, if your team is behaving as if failure is not an option, you might decide to impart the message that failure is actually the grandfather of success. Or if you are trying to convince senior leaders to take a risk by supporting your project, you could convey that most companies are built on taking smart chances.” Whatever that key message is, you can use it as the central idea of your mind map to figure out the best way to impart that lesson. Another way to focus your story if you’ve already drawn a map is to go through the map and highlight the most promising concepts or ideas of your narrative. You might end up stripping out ideas that don’t get highlighted or making new maps that focus on just those key items you’ve identified. Establish important connections You can easily reinforce crucial relationships between characters, scenes and plot points using arrows. This helps to add context and think through meaningful connections you might want to emphasize when you start writing. For example, a mind map might help you realize that two characters share the same values or uncover connections between a character’s past and his or her actions. Spot the gaps We all know that one person who loves to point out plot holes in movies. And plot holes can keep even the most experienced writers up at night. Mind maps make it easy to spot unfinished plot points or dangling threads in your story. “Since a mind map is not linear, blank spaces are not only forgivable, they become compelling reasons to think more about the story youre developing,” writes Paul Donovan Campos. If you’re a business storyteller, this can be really useful when telling your brand story because the map can help you anticipate where your audience might be skeptical or have questions. Add layers and context Mind maps help add layers to a linear plot, and while you work on your map, you’ll likely spot natural subplots and develop context around your story. You’ll be able to better understand how your story fits into the bigger picture through mapping it. For example, if you’re telling a story about leadership to your company, a mind map can help you understand how to frame that story in the context of your company’s mission and values. If you’re creating a whole new world with your story (think Harry Potter or Game of Thrones) mind maps can help you create a world that seems real. And with a mind mapping tool like MindMeister, you’ll never run out of room like you would on paper, so you have the freedom to go deep into the details. Write realistic characters Mind maps can also help you write characters who are true to life. Through mind maps, you can freely explore your characters’ communication styles, history, appearance, relationships, defects, and ambitions. Then when you’re writing, you can reference your character mind maps to think through what they would do or say in a certain situation. Begin and end your story When I’m writing an article or blog post, I always leave the intro and conclusion for last. Introducing a story and wrapping it up can be the toughest part of writing. Mind maps give you the big-picture view of your story, making it easy to spot natural points where your narrative could start and finish. And because of their free structure, you can more easily reorganize elements in a mind map to make sure your story flows well from beginning to end. Practice and present If you’re telling your story in front of a live audience, practice can help you become a lot more comfortable. Whether you’re pitching a product, trying to motivate a crowd or drive an audience to action, practicing your presentation with MindMeisters  presentation mode can help you calm your nerves and boost your confidence in your storytelling abilities. “There’s a misperception that great storytellers can whip these yarns out of their hats and deliver with aplomb,” writes Kristi Hedges, author of Power of Presence: Unlock Your Potential to Influence and Engage Others. “The best stories are well-told stories â€" because they get better with each telling.” Maybe you’re a CEO hoping to energize your employees with a story at your next company gathering, or perhaps you’re aiming to become the next J.K Rowling. No matter what kind of tale you’re telling, mind maps are a useful tool that can help you go from a blank page to a complete story that improves understanding, entertains or inspires. Get Started with Mind Mapping! If you liked this article you might also enjoy:  How to Create High-Value Blog Content with MindMeister and Your Kindle.

Kool Aid A Favorite Childhood Drink Of Mine - 985 Words

Kool-Aid is a favorite childhood drink of mine. One of the big things I think of when I hear the word â€Å"Kool-Aid† is the mascot, which is a giant pitcher of Kool-Aid called Kool-Aid Man. I remember seeing commercials of the mascot with children enjoying summer playing outside, then stopping for a refreshing beverage. I can remember coming home from school, getting the pitcher out of the fridge full of lemon flavored Kool-Aid. The target audience for this product is children and their families. I think the obvious symbol of this is all the commercials I have ever seen, have always had children in it. Also, the cartoon pitcher â€Å"Kool-Aid Man† is target towards children, since it’s essentially a cartoon. I suppose most cartoons are not targeted towards adults. I have looked up Kool-Aid commercials, starting in the 1950’s, and even then it included Kool-Aid Man. In a video of commercials from the 1950’s-1990s, each commercial was different. The 1950s commercial had children in it, and a mother figure, who did an example on how to make it. There was also a catchy jingle. The 1960s commercial had the jingle â€Å"make friends with Kool-Aid,† which ended up getting stuck in my head, as a successful jingle should. This same pattern goes same with the rest of the commercials until this day. Another pattern that tends to stick with the commercials are a number of different cat chy slogans. The ultimate satisfaction of Kool-Aid is quenching your thirst with it after a hot day. As I read inShow MoreRelatedGrandmas Cooking1454 Words   |  6 Pagesï » ¿ Grandma’s Cooking Dillon J. Bosler University of Northern Iowa Everyone has at least one memorable experience with their grandma, and I have been fortunate enough to share countless memories with mine. A big portion of our memories involve food in one way or another. One of the biggest values that my family holds is the importance of family meals. Whenever we go to my grandparent’s farm, my grandma never fails to overflow everyone’s stomachs and send everyoneRead MoreBrand Building Blocks96400 Words   |  386 Pagesformidable problems facing brand builders today. 1. Pressure To Compete On Price There are enormous pressures on nearly all firms to engage in price competition. In all industries from computers to cars to frozen dinners to airlines to soft drinks, price competition is at center stage, driven by the power of strong retailers, value-sensitive customers, reduced category growth, and overcapacity (often caused by new entrants and by old competitors hanging on, sometimes via bankruptcy). RetailersRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOB. Demonstrate why few absolutes apply to OB. Identify the challenges and opportunities managers have in applying OB concepts. Compare the three levels of analysis in this book’s OB model. MyManagementLab Access a host of interactive learning aids to help strengthen your understanding of the chapter concepts at www.mymanagementlab.com cott Nicholson sits alone in his parents’ house in suburban Boston. His parents have long since left for work. He lifts his laptop from a small table on which

Post Traumatic Stress Disorder Essay - 912 Words

The dual-diagnosis of post-traumatic stress disorder (PTSD) and substance use disorder (SUD) is very prevalent. The rate of PTSD and SUD in adults receiving chemical dependency services ranges from 12% to 34% and the rates of trauma throughout the lifetime is even greater (Kessler, Sonnega, Bromet, Huges, Nelson, 1995; Langeland Hartgers, 1998; Najavits, Weiss, Shaw, 1997; Stewart, 1996; Stewart, Conrod, Pihl, Dongier, 1999; Triffleman, 1998). Moreover, a dual-diagnosis of PTSD and SUD is two to three times more common amongst woman receiving chemical dependency services in comparison to men receiving the same services (Brown Wolfe, 1994; Najavits et al., 1998). There used to be a common assumption that treating solely†¦show more content†¦Najavits (2002) developed Seeking Safety (SS), a manualized, cognitive-behavioral intervention intended for treating symptoms of PTSD and SUD simultaneously. SS has been shown to be an effective intervention for reducing PTSD and SUD symptoms in multiple populations and across many settings, including men and women in outpatient treatment (Hien et al., 2015; Kaiser et al., 2015; Mcneils-Domingos, 2004; Najavits et al., 1998), men and women in inpatient treatment (Ghee et al., 2009; Searcy Lipps, 2012; Young et al., 2004), veterans (Cook et al., 2006; Desai et al., 2008; Lapointe, 2010; Najavits, 2007; Najavits et al., 2011; Najavits et al., 2016; Norman et al., 2010; Boden et al., 2012; Weller, 2005), women in prison (Lynch et al., 2012; Zlotnick et al., 2003; Wolff et al., 2012; Zlotnick et al., 2009), men in prison (Barrett et al., 2015), men and women in community treatment (Gatz et al., 2007; Holdcraft Comtois, 2009), African-American men (Hamilton, 2006), women in a rural setting (Patitz et al., 2015), transgender women living with HIV (Empson et al., 2017), Aboriginal communities (Marsh et al., 2015), adolescent girls in outpatient treatment (Daoust et al., 2014; Najavits et al., 2006), and adole scent boys (Daoust et al., 2014). Thus far, most of the research for the effectiveness of SS has focused on adult men and women. However, less is known about the effectiveness of SS onShow MoreRelatedPost Traumatic Stress Disorder (PTSD) Essay4334 Words   |  18 PagesPost Traumatic Stress Disorder (PTSD) has been the focus of considerable attention, and some controversy, since it was formally recognised in 1980 by the American Psychiatric Association. This essay will discuss the history of this relatively new diagnosis and its place within the DSM-IV-TR, whilst three perspectives of pathological reaction to trauma, namely, socio-cultural, psychological and biological factors will also be compared. In conclusion this essay will discuss how the three perspectivesRead More Post-Traumatic Stress Disorder Essay1420 Words   |  6 Pages There are hundreds of different kinds of psychiatric disorders listed in the Diagnostic and Statistical Manual of Mental Disorders, 4th ed. (DSM-IV). One of them is called Post-tra umatic stress disorder (PTSD). Based on the research, post-traumatic disorder usually occurs following the experience or witnessing of life-threatening events such as military combat, natural disasters, terrorist incidents, serious accidents, or violent personal assaults like rape (Harvard Women’s Health Watch, 2005)Read MorePost Traumatic Stress Disorder Essay1069 Words   |  5 Pagesgreat impact on him and his future. Posttraumatic Stress Disorder (PTSD) is a mental disorder that results from experiencing or witnessing an extremely traumatic or tragic event that extends beyond one’s coping capacity. People with PTSD usually have frightening thoughts or vivid memories or dreams of that event. How a child reacts to a tragic event emotionally and mentally completely depends on the child’s mentality. 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Auditing of Educational Institutions Free Essays

string(512) " Principles Governing an Audit of Financial Statements6 Qualities of an auditor:7 Types of audit:7 Statutory audits:7 Private audits7 Internal audits:7 Required procedures:8 Auditors report:9 AUDITING OF EDUCATIONAL INSTITUTIONS9 INTRODUCTION:9 Background of auditing educational institutions:9 Reasons and purposes of auditing school accounts:10 Expectations of the schools’ accounts auditor:12 Types of auditing13 Internal auditing14 External auditing:15 Records and books of accounts for external auditing\." INTRODUCTION;2 DEFINITIONS3 Auditing3 Financial statements:4 Educational institutions4 FINANCIAL AUDITING:5 Objectives of auditing:5 Primary objects6 Subsidiary objects:6 General Principles Governing an Audit of Financial Statements6 Qualities of an auditor:7 Types of audit:7 Statutory audits:7 Private audits7 Internal audits:7 Required procedures:8 Auditors report:9 AUDITING OF EDUCATIONAL INSTITUTIONS9 INTRODUCTION:9 Background of auditing educational institutions:9 Reasons and purposes of auditing school accounts:10 Expectations of the schools’ accounts auditor:12 Types of auditing13 Internal auditing14 External auditing:15 Records and books of accounts for external auditing. 17 Audit report21 CONCLUSION22 Reference23 INTRODUCTION Since schools are public agencies, their raising and spending of money must be reviewed on a yearly and needs basis. This paper reviews auditing in educational institutions and specifically Kenyan Educational institutions. We will write a custom essay sample on Auditing of Educational Institutions or any similar topic only for you Order Now The paper starts by giving detailed definitions of key words which are essential in the discussion of auditing. However, a background to financial auditing is first discussed to give an insight on the same. Areas of general auditing covered include: need of auditing, objectives and general principles of auditing, qualities of an auditor, required procedures and the auditor’s report. Having discussed auditing in general, the paper goes further to discuss auditing in educational institutions and starts by giving a background to the same, reasons and purposes of auditing school accounts, expectations of the school accounts auditor, types of school auditing, records and books of accounts used for auditing and finally the audit report. DEFINITIONS Auditing The Auditing Practices Board (APB), (2002), defines audit of financial statements as an exercise whose objective is to enable auditors to express an opinion whether the financial statements give a true and fair (or equivalent) of the entity’s affairs at the periods and of its profit or loss or income and expenditure for the period then ended and have been properly prepared in accordance with the applicable reporting framework. for example relevant legislation and applicable accounting standards ) or where statutory or other specific requirements prescribe the term present fairly. Okumbe (1998), states that auditing deals with the investigation of the financial records of an educational organization in order to ascertain the objectivity and accuracy of the financial statements. Okumbe further suggest that auditing is an activity which appraises the accuracy and completeness of the accounting system applied by the educational organization. According to Milli champ. A (2006), auditing is an activity carried on by the auditors when he verifies accounting data determines the accuracy and the reliability of accounting statements and reports and then reports upon his efforts. Millichamp asserts that, it is an activity carried out by an independent person with the aim of reporting on the truth and fairness of financial statement. Wango (2007) defines auditing as the assessment of accounting records and procedures of a business or government unit by a trained accountant for the purpose of verifying the accuracy and ompleteness of records. Wango illustrates that auditors generally want to determine whether the correct procedures are followed and whether embezzlement or other illegal activity occurred. Nyongesa (2007) defines auditing as a systematic method of determining whether or not school funds and property have been used in a proper way. According to him, audits are proposals of school finances and property practices and records. Auditing therefor e is a detailed study of the control of books and accounts such as subsidiary records. The study determines legality, accuracy, accounting and application of how school funds for example, have been utilized. This paper will however adopt a definition given in a UNESCO report of 2007, thus, auditing refers to a process whereby all accounts of the school are examined and evaluated in detail by a competent auditor in order to determine and report on the financial standing of the school for the period under review. Financial statements: According to business dictionary. om:financial management refers to the planning, directing ,monitoring organizing and controlling of monetary resources of an organization Educational institutions Thesaurus defines educational institutions as organizations dedicated to education Financial Auditing: According to Millichamp (2006), the problem which has always existed when managers’ report to owners is: can the owners believe the financial report. This is because the report may contain errors, not disclose fraud, be inadvertently misle ading, be deliberately misleading, fail to disclose relevant information or fail to conform to regulations. Millichamp suggests that the solution to this problem of credibility in reports and accounts lies in appointing an independent person called an auditor to investigate the report and report on his findings. In general, published accounts are required to confirm to the accounting standards. Part of the auditors’ duties is to assess whether or not the financial statements he is auditing do comply in general and in detail with the accounting standards. Auditing is carried out by accountants in public practice. Accountancy is a profession and professions have certain characteristics including an ethical code and rules of conduct. Objectives of auditing: The auditor should be an independent person who is appointed to investigate the organization, its records and the financial statements prepared from them and thus form an opinion on the accuracy and correctness of financial statements. The primary objective of an audit is to enable the auditor to say that these accounts show a true and fair view or of course to say that they don’t. The main objects of an audit according to Millichamp (2006) can thus be categorized as below: Primary objects To produce a report by the auditor of his opinion of the truth and fairness of financial statements, so that any person reading and using the m can have belief in them. The auditor gives his opinion on those financial statements taken as a whole and thereby to produce reasonable assurance that the financial statements give a true and fair view (where relevant) and have been prepared in accordance with the relevant accounting or other requirements. Subsidiary objects: * To detect errors and fraud. * To prevent errors and fraud by deterrent and moral effect of the audit. To provide a spin-off effects General Principles Governing an Audit of Financial Statements The financial statements audited under international standards iv are the balance sheets, income statements and cash flow statements VI and the notes thereto. The first International Standard on Auditing, ISA 1 (Subject matter Number 200) vii, discusses the principles governing an audit of financial statements: a) ISA 200 (1) st ates that an auditor could comply with the Code of Ethics for Professional Accountants issued by IFAC. ) ISA 200 further states that the auditor should conduct an audit in accordance with International Standards on Auditing. c) The term â€Å"scope of an audit† refers to the audit procedures deemed necessary in the circumstances to achieve the objective of the audit. d) An audit in accordance with ISAs is designed to provide reasonable assurance. e) There are certain inherent limitations in an audit that affect the auditor’s ability to detect material misstatements. f) The audit of the financial statements does not relieve management of its responsibilities. Qualities of an auditor: Auditors being professionals are expected to uphold certain qualities. Some of these qualities according to Millichamp (2006) include: independence, competence, and integrity. Types of audit: Statutory audits: These are audits carried out because the law requires them Private audits These are conducted by independent auditors because the owners desire it and not because the law requires it. Internal audits: These are conducted by an employee of an organization or an outside contractor into any aspects of its affairs. It is an independent appraisal function established by the management of an organization for the review of the internal control system as a service to the organization. Required procedures: Before commencing any professional work, an accountant /auditor should agree in writing the precise scope and nature of work to be undertaken. This is done through the medium of an engagement letter. The letter serves the following purposes: * Defining clearly the extent of the auditor’s responsibilities. Minimizing misunderstanding between the auditor and the client. * Confirming in writing verbal arrangement. * Confirming acceptance by the audit of his engagement. * Informing and educating the client. On agreement the auditor observes the following procedures: * Background research * Preparation of the audit plan * Accounting system review substantive testing * Analytical review techniques * Analytical review of financial statements * Preparation and signing of report. Auditors report: At the end of his report when the auditor has examined the organization, its records and its financial statements, the auditor produces a report addressed to the owners in which he expresses his opinion of the truth and fairness and sometimes other aspects of the financial statements. The auditor in his report says that in his opinion, the financial statements show a true and fair view. The reader or user will know from his knowledge of audit whether or not to rely on the auditors’ opinion. If the auditor is known to be independent, honest and competent then his opinion will be relied AUDITING OF EDUCATIONAL INSTITUTIONS INTRODUCTION: Having looked at financial auditing, this section of the paper will now focus on auditing of educational institutions. A detailed background of auditing in educational institutions will be discussed, reasons and purpose, expectations of the school accounts auditor, types of auditing which can/are practiced, records and books of accounts used for audit purposes in schools and finally the schools’ audit report. Background of auditing educational institutions: According to Rajeev (2005), education has turned into a big business now. Apart from the government controlled schools, colleges, institutes and universities , the entry of private sector into these areas have provided not only new opportunities to the chartered accountants who are in service ,but have created an altogether new challenge to the chartered accountant who are in practice. Education institutions are very much different from other business organizations and the process of audit of institutions is also very different, from that of other business enterprises. Wango(2007),suggests that financial management is the process of planning and utilization of school funds in an efficient and effective manner and in accordance with regulations and procedures. Wango says that financial management is an indispensable part of school management. Prudent financial management is usually precondition of a good school since the way schools funds are managed largely determined the overall school performance. The school management and the head teacher are responsible for planning, controlling monitoring school finances. The head teacher is the accounting officer in the school. The head teacher and the accountants (school bursar) must be very vigil on school accounts. Given that Primary and Secondary schools are receiving a lot of money from the government, there is certainly going to be greater pressure to be open and transparent. School funds will be more closely monitored and stakeholders including parents will demand even more efficient use of school finances. Reasons and purposes of auditing school accounts: Okumbe (1998), points out that the purpose of auditing is not to uncover mismanagement or embezzlement of the funds. According to him the major objectives however include: i) To determine whether the financial statement made by an educational organization are accurate in both calculations of figures and in applications of the recommended accounting guidelines. i) To determine whether educational organization uses procedures which comply with legal provisions, policies, and procedures stipulated by the ministry of education or the relevant body. i) To identify any operational problems in the accounting procedures used by the educational organization so as to provide remedial recommendations for improvement. iii) To enable the auditor to form a opinion on the accounting of the financial statement prepared by the school for a given period. Nyongesa (2007) notes that the major purpose of auditing is to protect school property and funds as well as the administrators involved in handling s chool property and funds. He further goes ahead to state that, head teachers are solely responsible for the proper use of school property and money. They therefore need to be protected against any improper use of school money and property by themselves or any other personnel in the school. Formerly, the emphasis on school auditing was placed on the discovery of fraud and detection of errors (Knezevich, 1967). Those two functions are least emphasized in modern times because any auditing is viewed as a means of knowing how property are used in schools. According to Nyongesa, the main purpose of auditing in a school is to: * Protect any school official in charge of school property and funds. Show proper and improper use of property and funds. * Verify that all financial accounts have been accurately recorded. * Provide suggestions in improving the school financial system. * Review all the school operations within a fiscal period. According to a UNESCO report (2002), auditing school accounts is the final stage in the process of managing school funds. At the end of each financial or budget period, the school head has a statutory respo nsibility to prepare and present to school financial bodies an audited financial report. This should give a true and fare view of the financial position of the school. The report states that, in many countries, financial accountability is one of the major responsibilities of the school board of governors/directors and the school head. Government statutes usually include sections outlining the financial principles and practices which boards and heads must follow to achieve accountability for the funds they collect and receive to run their schools. The Ministry of Education also issues financial regulations from time to time whereby audited accounts of a given financial period must be submitted to facilitate financial decisions, for example a case of Kenya where there are grants and donations for the running of free education. Finally, auditing helps the head teachers to improve the schools accounting systems thus enhancing their skills in financial management and evaluates his or her performance. Expectations of the schools’ accounts auditor: Qualified auditors are the only ones authorized to examine and verify the books of accounts of any formal organization. They are skilled in the techniques of auditing and they are governed by international professional ethics. Because auditing of school accounts must be done with reasonable care and skill, the auditor must be professionally trained and qualified with an independent mental attitude about the school. He/she must have reputable and known personal qualities which would support his/her opinion about the schools’ financial statement. School boards of governors are corporate bodies and by state they are responsible for engaging auditors through the terms of a formal contract which is binding to both parties. The contract with the auditor must state clearly the tasks expected, the terms of payment and the date when the report must be completed and submitted to the board. The auditor should not have any vested interest in the school and the contract should be between him and the board but not with the school head. A school head teacher has a statutory responsibility to prepare and submit financial statements which give a true and fair view of the financial standing of the school. Types of auditing There are two types of audits operational in the Kenyan school system: internal audit and external audit. Both audits are used in institutions of higher learning, mostly the universities. The external audits are the only audit used in primary, secondary schools and the teacher training colleges. However, a report by UNESCO (2002), states that every educational organization must carry out the two types of auditing for accountability and credibility of their financial statements because they are public agencies. The inspectorate is charged with the responsibility of conducting the auditing process in schools and the teacher training colleges. An approved firm of accountants is charged with that auditing responsibility especially with the university accounts. As far as the inspectorate is concerned, books of accounts should be in the Provincial Director of Education (PDEs’) office by or before 31st January of the ensuing year for auditing. After being audited, these books should be submitted to the Permanent Secretary in the Ministry of Education (Nyongesa, 2007:133). The types of auditing are thus discussed below: Internal auditing According to Okumbe (1998), there should be an officer whose duty is to perform the tasks of internal auditing. This is because internal auditing enables an organization to appraise the effectiveness of its financial management techniques and control. However, Okumbe asserts that educational managers are expected to be conversant with auditing techniques within the organization so that he/she may help in detecting financial management flaws before it is too late to alleviate them. Nevertheless, some schools are small entities where internal auditing may not be necessary, especially where the accounts staff is competent. In any case, the school head is directly involved to authorizing and approving expenses and signing cheques and the finance committee of the board may inspect and carry out internal control of the funds. UNESCO report (2008), defines internal auditing as a management activity and a service intended to ensure regular and frequent checking on a schools’ financial transactions and records. According to the report, an internal auditor is normally an employee of the school e. g. a deputy head whose main role is to supervise the accounts staff to ensure efficiency in the day to day management of the school finances. Robert (1995), points out that the requirement of multiple signatories for the approval of purchase order constitutes an internal audit of purchasing. The accounting or book keeping department may also perform an audit on the general ledger prior to closing the financial statements at the end of each month. It has been noted that internal auditing is to ensure regular and frequent checking of the financial transactions of the school. A schedule for internal auditing should include and outline the objectives, procedures to be followed the frequency and the methods of communicating or reporting the information to management. An internal audit report should point out areas of weakness and strength in the accounts records and books and draw the attention of management to any irregularities in the transactions. Information from internal auditing must be reliable complete and available on call to enable the head and the board to make quick decisions where necessary. External auditing: Robert et al (1995), defines an external audit as an objective systematic review of resources and operation followed by a written or oral report of findings. According to Robert et al, there are three basic types of external audits namely: the financial compliance audits which address the fairness of presentation of basic financial management in conformity with Generally Accepted Accounting Principles (GAAP);secondly there is the Program compliance audit which is a review of a local agency (LEA) adherence to the educational and financial requirements of specific finding source and lastly the third type is a performance audit which addresses the economy and efficiency of LEAs. This examines the LEAs internal controls for weaknesses which would expose possible mismanagement or fraud. Okumbe (1998), states that external auditing is performed by agencies from outside the educational organization. The main aim being to ascertain that the organization has complied with the stipulated financial control mechanisms. According to a UNESCO report external auditing is an independent report on the financial performance of the school, in accordance with the terms of the contract agreed with the school. The focus of external auditing is on establishing the truth and fairness of the accounts. It gives added credibility to unaudited financial statements and records of the schools financial transactions and confirms their compliance to the statutes. In most secondary schools in Kenya, an external audit is carried out by the quality and standards officers who are specialized in accounting principles. According to Nyongesa (2007), there are four other audits which the school administrator; particularly the head teacher should understand and use. These are: a)Special audits-these are carried out in case of suspicion ,error, or fraud for example; when the head teacher suspects the school bursar of committing a fraud regarding school fees ,they inform the board of governors which then hires an external auditor to carry out special audit to establish the truth. b) Pre-audits –these occur before budgetary transactions commence and are used to guard against fraudulent use of school funds by head teachers . they protect schools official from the embarrassment of unwise spending of school money and wrongful use of school property. ) Continuous audits-occur throughout the year to improve educational program. These should be carried out to ensure that the funds are spent wisely and for the purpose for which they were budgeted for. d) Post audits –carried out immediately the fiscal year to allow for enough time for the budgeting next fiscal year. They help the head teacher to know how much they spent in the previous year and how much less or more they need for each school item (activity) during the coming fiscal year. Finally, the functions of internal auditing and external auditing may seem to overlap but it should be noted that the former is a management measure to ensure the daily efficiency in managing school funds, while the latter evaluates the adherence to the accepted principles, practices and statutory provisions of management in financial transactions. However, when an internal auditing is properly done, it will cut down on the cost of the external auditing (UNESCO report, 2002) Records and books of accounts for external auditing. After signing the contract, the school head must submit to the auditor all accounts; records and books to facilitate his/her work. All the relevant evidence must also be included to enable the auditor to draw conclusions on the state of school accounts. The head teacher should be ready to give oral evidence and to allow any inspection of assets which the auditor may consider necessary because auditors are in highly privileged position and have statutory rights to demand such information and explanations as they consider necessary for the purpose of auditing. Rajeev, 2005) A UNESCO report says that the auditor’s report is reached by a process of examining and evaluating all documents or evidence pertaining to the financial transactions of the school. In a school, books of accounts are usually written and kept by the bursar. A primary record in the school s financial statements is the general ledger. This consists of figures and records from various journals which give the daily records of financial transactions in the; a school cash book where the daily cash income and expenditure is recorded. A petty cash voucher may also be used along with the cash book. Almost all assets, liabilities, income and expenses clear through the cash account and the auditors will spend time carefully examining the cash book to establish the validity and reliability of other financial statements. Rajeev (2005), states that the following areas are also crucial in conducting the audit of any educational institution: 1) The constitution:- * Study the trust deed or any other similar document to ascertain the constitution of the educational institution. Make a note of provisions contained in the regulations which may affect accounts. 2) Minute’s books:- Peruse the minutes of the meeting of the governing body making a note of the resolutions affecting accounts. Ensure that the decisions taken have been duly complied with e. g. sanctioning of expenditures, operation of bank accounts, and rejection of any financial proposal. 3) Fees from students: – * Check the names entered in the students fee register for each month on term, with the respective clas s register, showing names of students on rolls and testing amount of fees charged. * See that the system of internal check ensures that demands against the students are properly raised. Verify fees received by comparing counterfoils of receipts given with entries in the cash book. * Ascertain whether fees paid in advance have been duly considered under the sanction of appropriate authority. * Verify admission fees with admission slips signed by the principal of the institution and confirming that the amount has been credited to a capital fund or separate account if decided so by the governing body * Ascertain whether hostel dues were recovered before students’ accounts were closed and their deposit of caution money refunded. Report any old arrears on account of fees, dormitory rent, etc to the governing body or management committee. 4) Other income:- * Verify any government or local body grant with the memo of grant. * Ascertain the reasons if any expenses have been disallowe d for purpose of -grant. * Vouch the income from endowments and legacies as well as interest and dividends from investment. * Verify the securities in respect of investments held. * Verify rental income from landed property with rent receipt and agreement expenditure. ) Expenditure :- * Ascertain the operation of internal control system over various heads of expenditure * Vouch various expenditure items, noting abnormal or heavy items, if any obtain suitable explanations for significant items of expenditure. 6) Taxation:- * Verify whether the institution enjoys tax exemptions under income tax act * Examine whether the conditions subject to which exemption has been granted have been followed. 7) General:- Verify the fixed assets and ensure the adequate depreciation is provided. * Verify the capital fund and other liabilities. * Note that the investments representing endowment funds for prizes are kept separate and any income in excess of prizes has been accumulated and invested along with the corpus * Confirm that caution money and other deposits paid by the students on admission have been shown as liability in the balance sheet and not transferred to revenue, unless they are not refundable. Ensure that separate statement of accounts have been prepared as regards scholarships ,game fund ,hostel fund ,library fund and P. E,etc. * Verify whether the form and manner of presentation of financial information conforms to relevant accounting standards if any and other applicable legal requirements. * Obtain appropriate representation and certificates from the competent person appointed by governing by or management committee in respect of various aspects covered during the course of audit. Audit report According to Allan (2006), at the end of his audit when he has examined the schools records and its financial statements, the auditor produces a report addressed to the board of governors and other stake holders of the school in which he expresses his opinion of the truth and fairness and sometimes other aspects of the financial statements. An audit report should be clear, constructive and concise. The auditor will point in writing to the authorities; * Any weaknesses /strength in the accounting system of the school. Deficiencies in the financial control system * Inadequacies in the financial policies and practices * Non-compliance with accounting standards and legislation The auditors’ opinion can be unqualified, qualified or adverse depending on the state of the books of accounts and any other evidence the auditor may have examined and evaluated. An unqualified opinion is positive and satisfactory and a qualified reservation about the state of the schools accounts. Conclusi on School funds are the property of the government and citizens. They are meant to be used for the purpose of providing better education for children. There is need for public funds to be protected from any kind of misuse such as fraud embezzlement or theft. In order to ensure that school funds are secure, the head teacher should advise the school committee members or the board of governors to carry out periodic audits. It is unwise to keep postponing audits in a school. Prolonged audits are likely to be very expensive. To protect the funds and ensure effective operation of the school, the head teachers should also protect school funds by providing efficient guidelines to teachers and other school officers dealing with school funds According to Robert (2002), when auditing process determines that money was managed legally, and appropriately, then the school should have the tools to use funds effectively, efficiently and productively. In essence, it is very important for a school head to ensure that there are enough funds for running the school. An appropriate budget identifying all school activities to be prepared and approved must be adopted and properly utilized. For proper accounting and recording, all purchases must be receipted and payments mad kept. References: Barasa, J. M. Nyongesa, (2007), Educational Organization and Management. The Jomo Kenyatta Foundation Enterprise Road, Industrial Area, Nairobi- Kenya Everret, Robert E. Lows, Raymond and Johnson, Donald R; (1995) Financial Management Accounting for School Administration. Reston, VA: Association of School Business Officials International. Gupta, R (2005), How to conduct audit of educational institutions. Issue of chartered accountant Practice Journal. 1st Issue. Hayes S. Rick et al(2002),Principles of auditing . An international perspective . Millichamp A. H. (2006) Auditing . 8th Edition. Thomson Learning, Holborn House, pg 50-51 Bedford Rowi London WCIR4LR. Okumbe, J. A (1998) Educational management. Theory and Practice. Nairobi University Press. Nairobi University, Kenya. Omondi, J. (nd) Management of Finance and Property in Secondary Schools. Handbook Manual for Bursars. Public School Budgeting, Accounting and Auditing, Answers. com. Retrieved on 15/10/2011,1. 22p. m. UNESCO Report (2002), Auditing of School Account Books. Resource Materials for School Heads in Africa. Module Five Unit Six. Wango G. (2007) School Administration and Management. Quality Assurance and Standards in Schools. JKF. Nairobi, Kenya. How to cite Auditing of Educational Institutions, Papers

Domestic Violence In Rural Areas Essay Research free essay sample

Domestic Violence In Rural Areas Essay, Research Paper Introduction Domestic force is a serious felon, familial, and social job. Statisticss indicate that many adult females fall victim to domestic force nevertheless it is impossible to quantify the existent hurting and debasement they face. Fear and panic are every bit impossible to quantify as adult females and household anticipate their following assault. Domestic force touches all walks of life therefore the usage of gender specific linguistic communication should non be construed to intend that domestic force is merely perpetrated on adult females or in heterosexual relationships. However, academic research systematically demonstrates that the bulk of domestic force victims are female and the hitters male. For the intent of this paper, force perpetrated on adult females from work forces will be the focal point. Battering is the largest cause of hurt to adult females when compared to ravish, car accidents, and mugging combined ( Robinson, 2000 ) . The physical force endured by adult females has branchings beyond what adult females themselves suffer. For illustration, babes born with birth defects are increased because of pregnant adult females being battered, and kids witnessing domestic force are more likely to the repetition the rhythm of force as they get older ( Robinson, 2000 ) . Not merely are kids populating in opprobrious places adversely affected by what they witness, they are at hazard of being abused themselves. It is estimated that 40 % to 50 % of work forces who batter their partner besides physically and emotionally mistreat their kids ( Robinson, 2000 ) . The most normally asked inquiry about domestic force is why do adult females remain in an opprobrious relationship. Multitudes of grounds exist that are highly complex. The book Rural Women Battering and the Justice System ( Websdale, 1998 ) offers several grounds why adult females stay in an opprobrious relationship including but non limited to isolation, fright, economic sciences, and negligent condemnable justness systems. While these frights are cosmopolitan among adult females, adult females in rural countries seem to be at greater disadvantages than adult females in urban and suburban communities in footings of # 8220 ; acquiring off # 8221 ; from their culprits or having aid from the condemnable justness system. This disadvantage is chiefly due to geographical and societal isolation. Rural Regions Defined The civilization of rural parts differs significantly from urban parts in footings of demographics, homogeneousness and diverseness. Rural parts in footings of demographics are parts that consist of about 2,500 or less individuals. These parts are understood to be countrysides or little towns when compared to urban dualities. Rural communities are besides referred to as # 8220 ; crude societies # 8221 ; in which agriculture, hunting, coal excavation, and agribusiness businesss exist. These businesss exist in urban communities, nevertheless in rural parts these businesss are greater. Rural parts are said to be more homogeneous in that societal interaction is heightened. Rural occupants are more likely to either be related to each other, know or know of each other, and to some grade know one another # 8217 ; s concern ( Websdale, 1998 ) . Foreigners are more noticeable and frequently create intuition from rural occupants. For this really ground diverseness is less tolerable. The tolerance of diverseness is low in rural parts, while urban parts flourish with diverseness. Urban countries attract a assortment of civilizations doing urbanites more private and independent. This is non to state that urban parts can non be homogeneous but the likeliness of every one knowing each other is unreasonable. Isolations that Rural Women Face Battered adult females in rural parts frequently complain of geographical and societal isolation. Geographic isolation stems from the greater distances between people and topographic points outside of the rural country. The same is true of societal isolation as it, excessively, is a map of greater distances between people and the establishments with people ( i.e. church, societal groups, school, etc # 8230 ; ) . Urban adult females are at a greater advantage of acquiring aid from the condemnable justness system as more resource chances are within urban or metropolis bounds ( Websdale, 1998 ) . Although the handiness of resources may differ for rural and urban adult females, the force experienced is the same. Farms and spreads separate many places in rural parts leting for occupants to non hold neighbours for many stat mis. Populating in hollows ( secluded countries with comparatively little Numberss of places and soil roads ) without entree to public transit makes it hard for these adult females to prosecute in community life. The distance from # 8220 ; hollows # 8221 ; to paved route is normally several stat mis. It is possible for adult females to walk to paved roads, nevertheless the undertaking of conveying kids along makes it hard. The length of clip it may take to acquire to paved roads may jeopardize the menace force on adult females even more as they run the hazard of acquiring caught by their culprit. Control tactics such as taking telephones, disenabling vehicles, bullying, dispatching pieces, and supervising odometer readings are used by batterers to farther isolate adult females. As evidenced by one adult females # 8220 ; He did non desire me to hold a auto. That manner I would hold to remain place # 8230 ; # 8230 ; he knew I would hold no pick ( p 6 ) . # 8221 ; These tactics are besides used in urban parts nevertheless as noted by Websdale, 1998 are more successful in rural parts. Urban parts have resources such as wage phones, public transit and neighbours that adult females can entree within sensible distance. Abusers attempt to insulate adult females from friends, household and work. By non leting her to work, the maltreater limits her fiscal resources. Bing isolated from household and friends battered adult females have fewer people that observe the maltreatment, therefore fewer people to offer aid or encouragement to go forth. Many rural adult females go old ages without friends due to being so secluded. Community engagement ( i.e church, school, societal service bureaus, etc # 8230 ; ) is besides limited to adult females shacking in rural parts. Due to the low figure of telephone subscriptions it makes it even more hard for rural adult females to remain in contact with others. The deficiency of support and contact with others fuels the opposition adult females have with go forthing their batterers. Rural Domestic Violence versus Urban Domestic Violence Violence is violence no affair where it happens. In my sentiment, domestic force does non differ in rural or urban parts nevertheless the usage of force may change. For illustration, the threatened usage or discharge of a piece to intimidate adult females is more common in rural countries than urban countries ( Websdale, 1998 ) . This is non to state that in urban parts work forces do non utilize guns to intimidate adult females but it is more hard for work forces to dispatch pieces without making intuition within the community. In rural parts the discharge of pieces is frequently attributed to legalize utilizations such as hunting ( Websdale, 1998 ) . For this ground, work forces in rural countries can utilize pieces to intimidate adult females without making unreasonable intuition. The rate of gun ownership is somewhat higher in rural countries nevertheless ; rural parts have lower rates of force despite being good armed. This contradicts the gun ownership taking to higher rates of force theory frequently supported by assorted anti-gun anterooms. Womans in both parts experience emotional, physical and sexual maltreatment. Emotional maltreatment refers to onslaughts on self-pride, transfusing fright and panic, false accusals of unfaithfulness and consistent bullying. Physical banging includes Acts of the Apostless of force such as punching, kicking, biting, throwing objects, choking, and attacking behaviours. Sexual maltreatment refers to coerce sexual intercourse utilizing force or bullying. Some adult females argue that emotional maltreatment is worse than that of physical or sexual maltreatment insofar as physical cicatrixs heal and psychological cicatrixs are deep rooted ( Websdale, 1998 ) . I beg to differ with this impression. Whether or non physical cicatrixs are seeable, the memories are still present. Womans try to stamp down every bit much abuse as possible nevertheless the maltreatment dominates their life. No affair how old or how suppressed the maltreatment is, the memories are easy remembered. No signifier of mal treatment supercedes another signifier nor is one type easier for a beat-up adult females to mend. Generally, a beat-up adult female experiences all signifiers of maltreatment ( physical, sexual, and emotional ) in one signifier or another that may take old ages of reding to get the better of. Why Battered Women Stay in Abusive Relationships As mentioned antecedently adult females stay in opprobrious relationship for legion grounds. Rural Woman Battering and the Justice System ( Websdale, 1998 ) offers fear, isolation, economic sciences, and negligent condemnable justness system as grounds why rural adult females have a mu ch harder clip get awaying, these negative relationships. While this is true another factor should be considered. The rhythm of force demonstrates the complex kineticss of an opprobrious relationship. There are three stages in the rhythm of force: tenseness edifice stage, followed by the ague buffeting incident, and eventually the honeymoon stage. During the tenseness edifice stage minor banging may happen along with verbal maltreatment. This stage besides known as â€Å"walking on egg shells. Women anticipate that force is traveling to go on and they try pacifying the batterer or adult females may intensify the state of affairs to acquire the banging over. Finally the tenseness stage evolves into the acute banging or violent stage. At this stage, the maltreatment happens. The victim has minimal control over the violent state of affairs. Last in the rhythm comes the honeymoon stage. At this phase is when the batterer is contrite and promises that banging will neer go on once more. T he honeymoon stage is similar to the wooing period in that the batterer is really loving, nurturing, and attentive to the victims demands. Victims are frequently persuaded during this stage in hopes that the batterer will return to the individual with whom she ab initio fell in love. Women remain hopeful that the maltreatment will merely stop. Other factors need consideration when inquiring why adult females stay in opprobrious relationships. The frequence of violent episodes determines the likeliness of adult females go oning the relationship. For case the less terrible and less frequent the force, the more likely the adult female is to remain. Another factor to see is the manner adult females view the function of work forces and adult females in household relationships. Womans that hold more traditional values such as for better or worse are more likely to remain in opprobrious relationships ( Websdale, 1998 ) . These values set the phase for adult females to experience that if they leave the kids are deprived of a male parent ( Websdale, 1998 ) . The most compelling ground why battered adult females stay is she fears that if she attempts to go forth the force will intensify. Unfortunately this fright is all excessively existent. Womans have been beaten beyond acknowledgment and even murdered as a consequence of seeking to get away force. Sing all the factors presented adult females continue to develop get bying mechanism that tend to minimise the maltreatment. Domestic Violence and the Criminal Justice System The banging of adult females is non merely an person or household job, but a societal job rooted in the devaluation of adult females in general. Women # 8217 ; s motion groups began concentrating attending toward the condemnable justness system as a possible solution to this job. The condemnable justness system appears to be a logical resource for abused victims, nevertheless this system on occasion re-victimizes. The re-victimization on victims of domestic force begins with the constabulary and filters into the condemnable justness system. Police seldom made apprehension at the scene of domestic differences until the passing of pro-arrest and compulsory apprehension Torahs in 1984 ( Websdale, 1998 ) . Women motion groups continue to reason that despite the compulsory apprehension Torahs in domestic differences a low degree of constabulary intercession and apprehension are made. Pro-arrest Torahs require that constabularies make an apprehension when there is likely cause to believe that a culprit has deliberately or wantonly caused physical hurt and presents a clear danger to the victim. Compulsory arrest Torahs require that an apprehension be made when there is likely cause to believe that physical hurt has been inflicted and menaces have been made utilizing a deathly arm. Although these Torahs exist the discretion to do an apprehension lies about entirely in the custodies of constabulary. The tribunals are non immune to re-victimizing victims of domestic force. There is history of legalized spousal maltreatment. For case, under English common Torahs work forces had a legal right to crush their partners with an instrument every bit long as it was non bigger than a pollex. In modern jurisprudence, domestic force is non tolerated but is really much neglected. Traditionally, prosecuting officers are avid in prosecuting domestic force instances even after constabulary arrested suspected culprits. The reluctance that the tribunals have on these instances is that domestic force is a household job unless there is serious hurt, victims will non follow through, and small is to be gained by victims or culprits. There is besides the concern of striping a household of the # 8220 ; bread victor, # 8221 ; which is typically the maltreater. Urban and Rural Criminal Justice System As antecedently mentioned, it is my sentiment that there is no difference in domestic force among adult females in rural and urban/suburban parts. However, in footings of seeking protection aid from the condemnable justness system there are some distinguishable differences. It appears that battered adult females populating in rural parts have a more hard experience in seeking protection. Isolation factors play a important function in why rural adult females do non seek protection from the condemnable justness system as do adult females in urban/suburban parts. Due to homogeneousness within rural parts and everyone cognizing each another rural adult females are non certain whom to swear. Lower population degrees result in jurisprudence enforcement functionaries holding a intimate cognition of the population. When rural adult females seek aid from the condemnable justness system the possibility of the maltreater being connected with the constabulary officer or justice is high. Discrimi natory intervention is frequently given in instances where the collaring officer or justice is connected with the maltreater ( Websdale, 1998 ) . Rural adult females besides perceive this to be true. As noted by one adult females # 8220 ; As it turns out, my hubby # 8217 ; s male parent worked for the justice, and so the justice # 8217 ; s boy and my hubby grew up together # 8230 ; .and although he # 8217 ; vitamin D ( the maltreater ) done all these awful things to me # 8230 ; .they ( the tribunals ) put more significance and more trueness to him over me even though I had been hurt # 8230 ; ( p 151 ) . # 8221 ; The nature of handling of EPO # 8217 ; s ( Emergency Protective Orders ) in rural parts send incorrect messages to both victims and culprits. Some sheriff sections in rural parts call culprits and promote them to come to the constabulary section to be served the EPO. The logical thinking that some sheriff sections conduct the helping of EPO # 8217 ; s in this affair is partially due to the homogeneousness of the community and the initimate relationships with the culprit. This procedure sends a clear message that the charges are non serious nor do they necessitate immediate attending. This procedure is unjust to victims in that their ailments are non taken serious, and places them at an increased rate of force. Unfortunately, many adult females are loath in attesting against their maltreater. Womans are loath to follow through on charges for assorted grounds. The demand for safety and economic security ranks high on the list particularly for rural adult females. This makes prosecution more hard. Without the support of the victims statement prosecuting officers frequently fail to either fail charges or prosecute the charges one time filed. Judges are frequently do non appreciate the troubles that battered adult females face. Clearly stated by one adult females in Rural Women Battering and the Justice System # 8220 ; when I went in forepart of him and asked to call off the domestic force opinion he asked me why I # 8217 ; vitamin D signed it in the first topographic point ( p 139 ) . # 8221 ; The inquiring for dropping charges in order to protect herself and her household is something that warrants understanding non rudeness or castigation. Religion is cardinal in rural parts. Often times rural Judgess will order domestic force instances to spiritual establishments ( Websdale, 1998 ) . This is another factor that allow judicial systems to re-victimize victims. Religious establishments may reenforce rural patriarchate in that they teach households to lodge together through midst and thin. Mentioning beat-up adult females to spiritual establishments runs the hazard of go oning to promote adult females to remain in opprobrious relationships. Decision The calamity of domestic force is non new. Historically non merely hold work forces had legal rights to crush their partner but is soon socially endorsed in rural parts. Woman banging is a job in rural parts that has been ignored far excessively long. As noted by Websdale, 1998 societal and geographical isolations make if hard for adult females in rural part to get away violent perpertrators. Due to the isolations that rural adult females encounter accessing aid from the condemnable justness system is hard. Womans in urban/suburban parts are non present with the same isolations therefore the handiness of the condemnable justness system is much more sensible. The nature of buffeting as antecedently stated in no different in rural parts than that of urban parts. Violence is violence no affair where the incidents occur.

Superman and Me Essay Example

Superman and Me Paper Sherman Alexie, Superman and Me In Sherman Alexies essay, Superman and Me, he uses repetition and extended metaphors to transition from a personal to social level as he illustrates his poor childhood, and how reading saves his and others lives. The essay is introduced with the Superman comic books that taught Alexie how to read. He uses the repetition of l cannot recall to explain that he does not recall the exact details of what he read but the idea of reading. He then contrasts this by stating what he can remember being a Spokane Indian boy living with his family on the Spokane Indian Reservation. This contrast is continued by emphasizing that his amily was poor by most standards and that they lived on irregular paychecks, hope, fear, and government surplus food. This creates more insight into Alexies childhood and situation. The comparison between the Superman comic books and Alexies family draws attention to his love for reading, although his family could barely afford books for him. The following paragraph go es further into depth about how Alexies acquired his love for reading and how that affected the way he saw the world. He, again, uses repetition to illustrate the vast library of books he read, bought, and the amount that could be found all around his home. For instance, he read books such as westerns, spy thrillers, murder mysteries and anything else he could find. This continues to develop his love for reading because it shows he would read all that he could Just to read. Alexie also reveals this love through his familys poor situation. When he had extra money, he bought new novels. This creates compassion and devotion because, although his family did not have money, they made sure their education and knowledge came first. We will write a custom essay sample on Superman and Me specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Superman and Me specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Superman and Me specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Following this Alexie explains how, based on reading, his devotion started to change the way he understood his surroundings. He began seeing paragraphs as fences that held words and that they worked together for a common purpose. He connected that to his own life. For example, he saw his familys house was a paragraph different from the other houses surrounding his. The repetition of paragraph emphasizes that, with everything he saw, he could connect it to what he learned from reading. He then begins to make connections towards the Superman comic book. Although Alexie did not understand what he was reading, he managed to see the context of the comic book through each panel, complete with picture, dialogue, and narrative. Alexie repeats Superman is breaking down the door multiple times and follows this by l am breaking down the door to compare Superman to himself. This suggests that he saw himself in Superman and that he, too, could overcome his battles, such as the Indian stereotypes that label him. The shift allows Alexie to elaborate on how the Native Americans view education and how he broke away from their views. He begins by stating that a smart Indian is a dangerous person, widely feared and ridiculed by Indians and non-lndians alike to signify that Alexie felt he was different from other Indians. He discusses the many stereotypes that were labeled to Indians, such as struggling with basic reading or expecting to fail in the non-lndian world. In this paragraph, he uses the pronoun they multlple tlmes to separate himself from the other Indian classmates. He continues this repetition to categorize his other Indian classmates into one completely separate from himself. In comparison to Superman, Alexie did not want to be seen as one of the Indians and brought down by the low expectations the non- Indian world gave him but the peek of the pronoun we shows that Alexie was, onetheless, still labeled as an Indian. Alexie was stereotypes as an Indian, but he did not allow that to stop him. He fought, similar to Superman, for the chance to break down the barrier he was faced with. Much like that rest of his essay, he continues the use of repetition to emphasize the separation between himself and the other Indians. He uses l to show his separation into his own individuality. He states that l refused to fail. I was smart. I was arrogant. I was lucky to criticize the other Indians but to show that he was able to rise above the expectations of the Non-lndian world. Alexies love for books came from the need and necessity for it in his life, so it became surprising to him when he became a writer himself. He writes novels, short stories, and poems but that was something that Indians were ever taught. Writing was something beyond Indians. It was something not expected of them or certainly not something the Non-lndian world saw they were capable of doing. Alexie then discusses how, although he never had visiting teachers teach him how to write, he tries to visit the schools as often as possible to try and save their lives like Superman. He explains the two types of students he encounters: the ones willing to learn and the ones who sit in the back rows and ignore him. Although the second type fits into the Indian stereotype, Alexie refuses to let that define them. He pushes against their locked doors to show that he is like Superman and is devoted to not letting their stereotypes define them. He is trying to save their lives. In conclusion, Alexies use of repetition and extended metaphors to show transition from a poor Indian boy to a Superman-like hero enables him to successfully emphasize the importance of reading and education in ones life.

week 8 paper a

week 8 paper a week 8 paper a Abstract Science and Medical treatment have always been linked with each other. The evolution of health care in the United States has advanced over the year with research or technological (Shi & Singh, 2015). My paper is going to focus on birth control and how it has affected health care in the U. S. to date. Health care is amazing. Science continues to improve so our health care can advance in different stages. The scientific method along with trial and error demonstrates the advancements that have come into medical care today. My goal is to show you how the Birth Control pill is one of the biggest influences in Medical Care and the insurance industry today. The Significant Event Birth control or contraception, endearingly dubbed â€Å"the pill† by the American public made medical and scientific history in 1960. Since its inception the pill has been surrounded by controversy running the gamut from health concerns and moral choice to religious opposition and political-legal issues (Kruvard, 2012). This scientific marvel was introduced to America well before the feminist movement and women’s rights agendas entered the sociopolitical consciousness. Control of pregnancy was an unthinkable concept for many women at the dawn of this technology. No one could have predicted the profound affect this little pill would have on the evolution of health care in American society. Margaret Sanger a nurse and family planning pioneer is credited with development of a magic pill to control fertility. She blamed her mother’s death at age 50 on the 18 pregnancies she endured in life. After receiving funding from women’s rights advocate Katherine McCormick they convinced research scientist Gregory Pincus to explore the possibilities of such a medication. Mr. Pincus developed the first contraceptive, Enovid, from Mexican yams that proved successful in blocking ovulation. The Food and Drug Administration (FDA) approved the pill in 1960 (Kruvard, 2012). In 1960 the average American woman married at age 20 and had three to four children. Many women secretly wanted to control the spacing between pregnancies or have fewer children. When used correctly the pill was a 99% effective defense against pregnancy, providing a significant improvement over commonly used reversible forms of birth control such as diaphragms, intrauterine devices (IUD’s), condoms, and the rhythm method. Thus, for the first time in history women found themselves in complete control of reproduction. Access to the technology, however, was no easy feat. Married women faced many barriers to access and unmarried women found it nearly impossible to obtain. Unfortunately, within a year of its approval health concerns were reported, including dizziness, headaches, nausea, and life-threatening blood clots (Kruvard, 2012). The pill changed the entire landscape of women’s health care in the United States (U. S.). Effective contraceptive medicine has been demonize d, vilified, and exalted over the five decades it has been in existence. However, one indisputable fact remains crystal clear; control of contraception has had a major impact on changes in American health care and societal attitudes toward womens’ rights to that control. Historical Evolution of Health Care The impact of contraception on the evolution of American health care is unmistakable. By the 1980s birth control was identified by the World Health Organization (WHO) as an â€Å"essential medicine,† one that met â€Å"the priority health care needs of the population.† Birth control was deemed a basic health need for women in their reproductive years. In 1955 more than 50% of American women who used birth control relied upon condoms (27%) and diaphragms (25%). A decade later, only five years after the pill was approved the numbers changed drastically, with 27% of American women using the pill, 18% using condoms, and 10% relying on diaphragms. Use of the pill continued to rise so that 36% of American women were using it by 1973

Sociology of Developing Countries Essay Example | Topics and Well Written Essays - 500 words - 2

Sociology of Developing Countries - Essay Example As far as radical ideology is concerned, these were found to be largely absent. The urban poor are, generally, supportive of them and see the government as doing its best to understand their issues (Griffiths, 2011). In order to benefit the rural poor, it is important to encourage good governance via decentralization. While this alone cannot help the rural poor in achieving this, inclusion of the program will mobilize them; motivate the poor, as well as marginal households, to seek available resources and opportunities. External agencies, their resources, experience, and expertise are important to development of the decentralization process (Griffiths, 2011). Urbanization seems to be happening at an unprecedented rate, with most of the individuals now living in the cities, as opposed to the countryside. By 2050, the UN forecasts that seventy percent of the world’s population will be urbanized compared to only thirty percent in 1950. Developing countries in Africa and Asia are the most affected, especially as opportunities for employment shift to the city and agriculture’s labor requirements decrease. Ultimately, this trend may prove destabilizing, as developing countries look set to achieve lower per capita income compared to developed countries at their point of urbanization. Countries with large urban populations of the younger generation are more prone to civil unrest compared to those with lower populations. These developing countries with increased urban population also have trouble in sustaining credible institutions of democracy (Handelman, 2011). These poor and disorganized cities also create the perfect ground for the emergence of gangs, crime-lords, as well as senseless riots. Rapid urbanization of developing countries, therefore, is expected to bring with it magnified scenarios of what happened during the same phase in developed countries. Another consequence of this urbanization of developing countries is international terrorism, since the

Evolution as the Complex Mechanism of Creation Essay

Evolution as the Complex Mechanism of Creation - Essay Example Biological evolution in the essence is descent with modification. Pojeta and Springer clearly stated that evolution could not occur without genetic variation. The ultimate source of variation is manifested on the changes or mutations in the sequence of the building blocks of the genetic material carried on the chromosomes in eggs and sperm (10). This material is what is called as deoxyribonucleic acid (DNA). This definition encompasses small-scale evolution (changes in gene frequency in a population from one generation to the next) and large-scale evolution (the descent of different species from a common ancestor over many generations). An article published on the Internet entitled â€Å"Understanding Evolution† enumerated several mechanisms in the evolution process. Among these, the mechanism of mutation basically revolved around DNA modifications. Mutation is a change in gene structure from the original parent genes. This could be brought about by several factors within the organism or of the environment. Dr. Amanda Ewart Toland, postgraduate researcher University of California San Francisco reported that other changes in the genetic structures are introduced as a result of DNA damage through environmental agents including sunlight, tobacco smoke, and radiation. â€Å"Although some changes may prove to be harmful or fatal, other changes produce variations that convey a survival advantage to the organism. It is these variations, when passed on, that give advantages to the next generation. "(Pojeta and Springer 11) If the genetic change would have favorable effect to the offspring for survival this would be retained and further refined in the future generations with subsequent mutations. Charles Darwin called this process by which favorable variations are passed from generation to generation as "Natural selection." Evolution and its impact on religion (Discuss the religious impacts of teaching evolution and whether mandatory teaching of evolution undermines religious

Business Potential of Data Solutions

Business Potential of Data Solutions 1. AUTHORISATION The project â€Å"Business potential of data solutions in the Kolkata SME market† has been done during my Summer Internship Program at Vodafone India during February to May of 2011, as a partial fulfillment of the requirement of PGPM program of IBS Kolkata. 2. ACKNOWLEDGEMENT The Summer Internship Program at Vodafone India was a great learning experience for me. The project was quite interesting as the telecom industry is a highly evolving industry in India with intense competition and lots of changes happening. The project would not have been a smooth run for me without the help of lots of people. I would like to mention Mr. Saugat Kumars (company guide) help at Vodafone with respect to practical exposure to the telecom industry. He had given me thorough insight into the dynamics of the telecom industry and also facilitated practical exposure through variety of activities. I would also like to acknowledge Mr. Siddhartha Kars (marketing manager) guidance regarding project formulation, questionnaire designing and chalking out a plan towards effective execution of the project. Also, there were a lot of other people at Vodafone, who helped me to understand this industry and work through my project. In the academic front, I would like to mention the support of my faculty guide Prof. Bhaskar Basu and my SIP coordinator Dr. Subir Sen. They have given me constant guidance throughout my project regarding academics and SIP formalities. Most importantly, I am grateful to my family who had been always supportive and encouraging in all my endeavors. 3. TABLE OF CONTENTS 4. EXECUTIVE SUMMARY As part of my Summer Internship Program of IBS Kolkata, I got an opportunity to do an assignment at Vodafone India. The project was â€Å"Business potential of data solutions in the Kolkata SME market†. Vodafone is one of the premier telecom companies globally and getting an opportunity to work there helped me gain a lot of exposure in the corporate world. The Telecom is a high volume industry in India with lot of competition. The Telecom industry in India is divided into 23 circles and around 14 telecom service providers are presently operating in these circles. The most prominent among the service providers are Vodafone, Airtel, Reliance Communication, Tata Teleservices, BSNL, MTNL, Idea Cellular, Aircel, Uninor etc. The telecom products and services can be broadly classified into voice and data. The data solutions primarily include data cards, Blackberry services, mobile internet, internet leased line and wireline broadband. Vodafones business operations are broadly classified into business and consumer divisions. My project was in the business division and was focused into the SME market of Kolkata. For Vodafone, a SME company is typically a company with annual turnover ranging from 10 to 250 crore rupees. The SME market of Kolkata is highly diversified with companies ranging from various industries, which include manufacturing, en gineering, IT/ ITES, healthcare, education, hospitality, financial services, travel tourism, logistics, real estate, trading (whole sellers/ retailers), pharmaceuticals, etc. In the initial phase of my summer internship at Vodafone, I was required to do secondary research about the telecom industry (both national and global). From the secondary research, I learnt a great deal about the major telecom companies, telecom products services, evolution of telecom technologies and the key operational issues of the telecom industry. Next I was given exposure to field operations through tele-marketing, visiting SME clients, traveling with the sales team, visiting distributors of the company and market mapping. The field exposure helped me to get a feel of the market at the basic level. This exposure later proved to be hugely beneficial when I started doing market survey. The methodology of the project was to do a market research on a sample (consisting of SME companies in the Kolkata area). For time constraints, the sample size was kept at 65. Questionnaire was designed and market survey was conducted. Analysis was done on the data collected, ranging from SME company profiles, market size of the sample with respect to different products, client perception regarding various attributes of telecom service providers, competition among service providers and future SME market implications. From the initial analysis it was found that the SME clients are highly demanding with respect to value they are getting and the price of the products. They were highly aware of their businesss end to end operations and knew very well what kind of products would add value to their business operations. Regarding data solutions, wireless data has huge potential in the coming years. The whole project helped me to learn a lot about the telecom industry and also get exposure to the sales marketing operations of a MNC company like Vodafone. 5. INTRODUCTION The Telecom Industry has evolved a great deal over the past two decades. Advancement in communication and information technology has changed the industry structure dramatically. Earlier our communication needs were restricted to landline phones. But now almost everybody has a mobile phone connection. Mobile phones have changed our lives immensely. It has given us the power of communication anytime anywhere. At present the industry is going through tremendous transformation with the convergence of telecommunication, information technology and computer technology and thus making vast resources of information available in the palm of our hands. Wireless internet is the latest trend in the industry with the advent of 3G technology and in the long term there should be information boom, with gradual advancement towards LTE (long term evolution) and 4G. Wireless internet boom has already been experienced outside India mainly in North American, European and South East Asian markets. It has e ntered India quite late with roll out of 3G and is expected to create huge impact in our social and professional lives. This project is only concerned with the business potential of data solutions. Before going deep into the project let me give a brief idea about the telecommunication industry, telecommunication technologies, major telecom players and various products services. 5.1. TELECOM INDUSTRY: MARKET SCENARIO 5.1.1. GLOBAL SCENARI By the end of 2010, there was an approximately 5.3 billion mobile cellular subscriptions worldwide, including 940 million subscriptions to 3G services. Access to mobile networks is now available to 90% of the world population and 80% of the population living in rural areas. People are moving rapidly from 2G to 3G platforms, in both developed and developing countries. In 2010, 143 countries were offering 3G services commercially, compared to 95 in 2007. Towards 4G: a number of countries have started to offer services at even higher broadband speeds, moving to next generation wireless platforms they include Sweden, Norway, Ukraine and the United States. Mobile cellular growth is slowing worldwide. In developed countries, the mobile market is reaching saturation levels with on average 116 subscriptions per 100 inhabitants at the end of 2010 and a marginal growth of 1.6% from 2009-2010. At the same time, the developing world is increasing its share of mobile subscriptions from 53% of total mobile subscriptions at the end of 2005 to 73% at the end of 2010. In the developing world, mobile cellular penetration rates was expected to reach 68% at the end of 2010 mainly driven by the Asia and Pacific region. India and China alone were expected to add over 300 million mobile subscriptions in 2010. In the African region, penetration rates would reach an estimated 41% at the end of 2010 (compared to 76% globally) leaving a significant potential for growth. The number of Internet users has doubled between 2005 and 2010. In 2010, the number of Internet users would surpass the two billion mark, of which 1.2 billion would be in developing countries. A number of countries, including Estonia, Finland and Spain have declared access to the Internet as a legal right for citizens. With more than 420 million Internet users, China is the largest Internet market in the world. While 71% of the population in developed countries are online, only 21% of the population in developing countries are online. By the end of 2010, Internet user penetration in Africa would reach 9.6%, far behind both the world average (30%) and the developing country average (21%). While in developing countries 72.4% of households have a TV, only 22.5% have a computer and only 15.8% have Internet access (compared to 98%, 71% and 65.6% respectively in developed countries). At the end of 2010, half a billion households worldwide (or 29.5%) would have access to the Internet. In some countries, including the Republic of Korea, Netherlands and Sweden, more than 80% of households have Internet access, almost all of them through a broadband connection. The number of people having access to the Internet at home has increased from 1.4 billion in 2009 to almost 1.6 billion in 2010. There has been strong growth in fixed (wired) broadband subscriptions, in both developed and developing countries. At the end of 2010, fixed (wired) broadband subscriptions would reach an estimated 555 million globally (or 8% penetration), up from 471 million (or 6.9% penetration) a year earlier. Despite these promising trends, penetration levels in developing countries remain low: 4.4 subscriptions per 100 people compared to 24.6 in developed countries. The developing worlds share of fixed (wired) broadband subscriptions is growing steadily. By the end of 2010, the developing world would account for an estimated 45% of global subscriptions (up from 42% five years earlier). Africa still lags behind when it comes to fixed (wired) broadband. Although subscriptions are increasing, a penetration rate of less than 1% illustrates the challenges that persist in increasing access to high-speed, high-capacity internet access in the region. With the rapidly increasing high-bandwidth content and applications on the Internet, there is a growing demand for higher-speed connections. For example, at the minimum broadband speed of 256 kbps, downloading a high-quality movie takes almost 1 ½ days compared to 5 minutes at a connection speed of 100 Mbps. With increase in GDP per capita, the propensity to consume increases and thus increases the availability of various services. In the above figure, GDP per capita and the penetration level of broadband services are mapped against each other. Countries like USA, Switzerland, France, Italy, Spain, Belgium and Canada have high per capita GDP and the broadband penetration is also high in these countries. South Korea has comparatively low per capita GDP but very high broadband penetration. On the other hand, UAE and Saudi Arabia have comparatively high per capita GDP, but their broadband penetration is low. Brazil, Russia and China have comparatively low per capita GDP and their broadband penetration is also low. India is nowhere in the picture in terms of broadband penetration. Data business is seeing a steady growth across global markets. In 2010, data revenue generated per subscriber is highest in US Canada followed by Western Europe, Asia Pacific and Eastern Europe. According to Vodafone, the future of telecom business lies in the mobile data category with majority of the revenue share being generated from there. In 2014, an estimated $337bn revenue will be generated from mobile data business, almost $138bn increase from 2010. India and China are the two emerging economies with substantial number of mobile customers and still having average mobile penetration level at 45% and 54% respectively, thus making them highly lucrative markets for mobile phone service providers. With a high GDP growth, market customers growth and potential for SIM penetration, India is a high value market. Figure: Market Share of Telecom Service Providers Globally (by number of subscribers) (www.knowledgebase-script.com) Globally, China Mobile is in the first position (522m subscribers), followed by Vodafone (333m), Telefonica (202m), America Movil (201m) and Telenor (172m). Two Indian companies Bharti Airtel (125m) and Reliance Communication (100m) are in the top 15 list. 5.1.2. INDIAN SCENARIO The number of telephone subscribers in India increased from 671.69 million in Jun-10 to 723.28 million at the end of Sep-10, registering a sequential growth of 7.68% over the previous quarter as against 8.11% during the QE Jun-10. This reflects year-on-year (Y-O-Y) growth of 42.09% over the same quarter of last year. The overall tele-density in India has reached 60.99 as on 30th September 2010. Subscription in Urban Areas grew from 452.59 million in Jun-10 to 487.07 million at the end of Sep-10, taking the Urban Tele-density from 128.20 to 137.25. Rural subscription increased from 219.09 million to 236.21 million, and the Rural Tele-density increased from 26.43 to 28.42. The share of Rural subscribers has increased slightly to 32.66% in total subscription from 32.62% in Jun-10. About 66.83% of the total net additions have been in Urban areas as compared to 63.47% in the previous quarter. Rural subscription recorded a decline in rate of growth during the quarter, from 9.18% in Jun-10 to 7.81% in Sep-10. Rate of growth for Urban subscription increased marginally from 7.61% in QE Jun-10 to 7.62% in QE Sep-10. With 52.21 million net additions during the quarter, total wireless (GSM + CDMA) subscriber base registered a growth of 8.21% over the previous quarter and increased from 635.51 million at the end of Jun-10 to 687.71 million at the end of Sep-10. The year-on-year (Y-O-Y) growth over the same quarter of last year is 45.79%. Wireless Tele-density reached 57.99. Wireline subscriber base further declined from 36.18 million at the end of Jun-10 to 35.57 million at the end of Sep-10, bringing down the wireline Tele-density from 3.06 in Jun-10 to 3.00 end of Sep-10. Internet subscribers increased from 16.72 million at the end of Jun-10 to 17.90 million at the end of Sep-10, registering a quarterly growth rate of 7.02%. Top 10 ISPs together hold 95% of the total Internet subscriber base. Number of Broadband subscribers increased from 9.47 million at the end of Jun-10 to 10.30 million at the end of Sep-10, registering a quarterly growth of 8.79% and Y-O-Y growth of 42.93%. The growth in the number of Broadband subscribers during the quarter and also on Y-O-Y basis is more or less similar to the growth in the overall telephone subscriber base. Share of Broadband subscription in total Internet subscription increased from 56.7% in Jun-10 to 57.6% in Sep-10. 86.89% of the Broadband subscribers are using Digital Subscriber Line (DSL) technology. Average Revenue Per User (ARPU) for GSM-Full Mobility service declined by 10.16%, from Rs.122 in QE Jun-10 to Rs.110 in QE Sep- 10, with Y-O-Y decrease of 33.1%. ARPU for CDMA full mobility service declined by 1.34%, from Rs.74 in QE Jun-10 to Rs.73 in QE Sep-10. ARPU for CDMA has declined by 17.5% on Y-O-Y basis. GSM subscription continues to grow at a faster rate. At the end of Sep-10, GSM subscribers constituted 84.12% of the wireless market. The GSM subscribers were 578.49 million at the quarter ending Sep-10 as against 527.62 million at the end of the previous quarter, showing a growth of 9.64%. Bharti with 143.29 million subscribers continues to be the largest GSM mobile operator, followed by Vodafone (115.55 million). The CDMA subscriber base increased to 109.22 million during the quarter ending Sep-10 from 107.88 million at the end of previous quarter, thereby showing a growth rate of 1.23%. Reliance with 55.29 million subscribers continues to be the largest CDMA mobile operator. However, in terms of net additions during the quarter, Sistema added the highest number of subscribers (1.54 million), followed by Tata (1.20 million), rest of the service providers recorded decline in subscribers. Figure: Market Share of Telecom Service Providers (GSM) in India (by number of subscribers in million, 2010) (www.trai.gov.in) 5.2. INDIAN TELECOM INDUSTRY 5.2.1. INDIAN TELECOM INDUSTRY FRAMEWORK TRAI The Telecom Regulatory Authority of India (TRAI) is the independent regulator established in 1997 by the Government of India to regulate the telecommunications business in India. DoT The Telecom Commission and the Department of Telecommunications are responsiblefor policy formulation, licensing, wireless spectrum management, administrative monitoring of PSUs, research and development and standardization/validation of equipment etc. WPC The Wireless Planning and Co-ordination (WPC) Wing of the Ministry of Communications, created in 1952, is the National Radio Regulatory Authority responsible for Frequency Spectrum Management, including licensing and caters for the needs of all wireless users (Government and Private) in the country. It exercises the statutory functions of the Central Government and issues licenses to establish, maintain and operate wireless stations. WPC is divided into major sections like Licensing and Regulation (LR), New Technology Group (NTG) and Standing Advisory Committee on Radio Frequency Allocation (SACFA). SACFA makes the recommendations on major frequency allocation issues, formulation of the frequency allocation plan, making recommendations on the various issues related to International Telecom Union (ITU), to sort out problems referred to the committee by various wireless users, etc. TDSAT TDSAT (Telecom Disputes Settlement Appellate Tribunal) was set up in May 2000 by the government of India. The TDSAT was set up so that it can adjudicate over disputes that arise in the telecommunication sector. TDSAT was established with the view to protect the interest of the consumers and service providers of the telecommunication sector and also to encourage and ensure the growth of the telecommunication sector. The various functions of TDSAT (Telecom Disputes Settlement Appellate Tribunal) are that it can adjudicate any disputes that arise between a group of consumers and service providers, a licensee and a licensor, and also between two or more than the service providers. 5.2.2. INDIAN TELECOM CIRCLES The Indian telecom sector is divided into 23 circles which are as follows: Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata Andhra Pradesh Assam Bihar and Jharkhand Chennai Delhi NCR Gujarat Haryana Himachal Pradesh Jammu Kashmir Karnataka Kerala Kolkata Madhya Pradesh Chhattisgarh Maharashtra and Goa (except Mumbai) Mumbai North East Orissa Punjab Rajasthan Tamil Nadu (except Chennai) UP(E) UP(W) West Bengal (except Kolkata) Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata (www.vodafone.in) 6. VODAFONE Vodafone Group plc is a global telecommunications company headquartered in London, United Kingdom. It is the worlds largest mobile telecommunications company measured by revenues and the worlds second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the second largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones. Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalization of approximately  £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafones operations are categorized in two divisions: Consumer This division caters to the B2C market and primarily operates like a FMCG company. Business This division caters to the B2B market and operates more like a corporate services company. Vodafone Indias ‘Business division is operational in 9 circles. Vodafones Business division operates through marketing sales team and service team. The marketing sales team again operates through KAM (key account manager) They give direct and highly customized service to the corporates and government and are meant for organizations having annual turnover greater than rupees 100 crores. Channel Partner CP is responsible for giving service to small organizations having annual turnover less than rupees 100 crores. 7. VODAFONE: SWOT ANALYSIS 8. DESCRIPTION OF THE PROJECT IN BRIEF We have to explore the SME market of Kolkata region and identify client needs in terms of data solutions. We also need to compare Vodafone with its competitors in terms of product offerings in the areas of business data solutions for the SME segment. Finally, we need to evaluate the business potential of the Kolkata SME segment in terms of data solutions for Vodafone, both at present and in the near future. 9. OBJECTIVE OF THE PROJECT To find understand the requirement of data solutions in Kolkata SME base (business sector specific data solution requirements). To estimate the market size of data solutions in the Kolkata SME base. To compare the data solutions of Vodafone with its competitors. To forecast future product/ service requirements in Kolkata SME base. 10. KOLAKATA SME MARKET The Kolkata region is largely composed of SME companies rather than large MNCs. For Vodafone, a SME would typically be a company, whose annual turnover is in the range of rupees 10 to 250 crores. Vodafone (Kolkata circle) has divided Kolkata region into 6 zones CBD 1 (central business district), CBD 2, North, South, Howrah and Hoogly. The main concentration of SME business in Kolkata is in the central business district area comprising of Dalhousie, BBD Bag, Esplanade, Central Avenue, Burrabazaar, AJC Bose Road, Chowringhee, Park Street, Park Circus, Camac Street, Shakespeare Sarani, Sarat Bose Road, Minto Park, etc. A lot of SME companies in Kolkata will also fall in the IT/ ITES category, which are mainly concentrated at Sector V, Salt Lake and Rajarhat New Town. Typical features of a SME would be: Small workforce Unorganized Will look for more value for money Less buying power compared to corporates Key decision maker would be one or two individuals for all operations 11. VODAFONE: PRODUCTS SERVICES The various products and services of Vodafone that we are dealing with are as follows: Wireless Data Solutions (2G/ 3G)  § Data Cards/ USB Dongles  § Blackberry Plans  § Vodafone Mobile Connect Fixed Line  § Voice  § Data Machine to Machine Solutions  § Telemetry Solutions  § Vehicle Tracking/ People Tracking/ Asset Tracking Solutions  § Security Solutions Bulk SMS Toll Free Numbers Audio/ Video Conferencing VPN (virtual private network) GVN (global virtual number)/ Interactive SMS 3G specialized products  § Office in a Box (1 3G simcard, 1 fixed line slot, 4 slots LAN + Wi-fi)  § Wi-mi (1 3G simcard, 5 Wi-fi connections) 12. SUMMARY OF THE WORK DONE Initially, we did secondary research on global Indian telecom market, evolution of telecom technologies, SME market, latest trends in the telecom industry (3G, 4G, Machine to Machine solutions, LTE) and various telecom products services. Next, we were given field exposure in terms of tele-marketing, traveling with FOS (Fleet on Street) team, visiting SME clients, visiting company channel partners and market mapping. Next, we designed questionnaire keeping in mind the project objectives. Finally, we conducted market survey. The learning that we achieved by doing the above tasks are of tremendous value for the execution of our project. It not only gave us an insight into how we were going to approach the project but also an invaluable ground level market exposure. From the field exposure we got a clear picture about the micro level sales operations of the telecom business, the Kolkata SME market overview and most importantly the soft skills of client handling. The learning outcomes of the activities undergone are briefly described below. Activity Learning Outcomes Secondary Research Got an overview of the telecom sector (global national) Became aware of the major telecom companies Came to know about the various telecom products services Learnt about the evolution of telecom technologies Also learnt about the latest trends in the telecom industry Got an idea of the SME sector business structure Tele Marketing Learnt the art of sales pitch Learnt about telephone etiquette Got an idea of how to communicate to a business client Learnt about how to influence a potential customer and close a deal Traveling with FOS Got an idea about the basic level sales and client handling operations of a telecom company Got practical experience of face to face business negotiations Learnt about how to keep business relationship with clients Channel Partner visits Learnt about the sales distribution of a telecom company in the B2B sector Got an idea of the operations of a channel partner Learnt about how company and channel partner operations are integrated SME client visits Got a feel of the Kolkata SME companies Became aware of the client expectations from a telecom service provider Got an idea of the clients perception of Vodafone and its products services Learnt about how to professionally handle clients and responsibly execute tasks Market Mapping Exploration of the Kolkata business areas and identification of prospective clients Business Potential of Data Solutions Business Potential of Data Solutions 1. AUTHORISATION The project â€Å"Business potential of data solutions in the Kolkata SME market† has been done during my Summer Internship Program at Vodafone India during February to May of 2011, as a partial fulfillment of the requirement of PGPM program of IBS Kolkata. 2. ACKNOWLEDGEMENT The Summer Internship Program at Vodafone India was a great learning experience for me. The project was quite interesting as the telecom industry is a highly evolving industry in India with intense competition and lots of changes happening. The project would not have been a smooth run for me without the help of lots of people. I would like to mention Mr. Saugat Kumars (company guide) help at Vodafone with respect to practical exposure to the telecom industry. He had given me thorough insight into the dynamics of the telecom industry and also facilitated practical exposure through variety of activities. I would also like to acknowledge Mr. Siddhartha Kars (marketing manager) guidance regarding project formulation, questionnaire designing and chalking out a plan towards effective execution of the project. Also, there were a lot of other people at Vodafone, who helped me to understand this industry and work through my project. In the academic front, I would like to mention the support of my faculty guide Prof. Bhaskar Basu and my SIP coordinator Dr. Subir Sen. They have given me constant guidance throughout my project regarding academics and SIP formalities. Most importantly, I am grateful to my family who had been always supportive and encouraging in all my endeavors. 3. TABLE OF CONTENTS 4. EXECUTIVE SUMMARY As part of my Summer Internship Program of IBS Kolkata, I got an opportunity to do an assignment at Vodafone India. The project was â€Å"Business potential of data solutions in the Kolkata SME market†. Vodafone is one of the premier telecom companies globally and getting an opportunity to work there helped me gain a lot of exposure in the corporate world. The Telecom is a high volume industry in India with lot of competition. The Telecom industry in India is divided into 23 circles and around 14 telecom service providers are presently operating in these circles. The most prominent among the service providers are Vodafone, Airtel, Reliance Communication, Tata Teleservices, BSNL, MTNL, Idea Cellular, Aircel, Uninor etc. The telecom products and services can be broadly classified into voice and data. The data solutions primarily include data cards, Blackberry services, mobile internet, internet leased line and wireline broadband. Vodafones business operations are broadly classified into business and consumer divisions. My project was in the business division and was focused into the SME market of Kolkata. For Vodafone, a SME company is typically a company with annual turnover ranging from 10 to 250 crore rupees. The SME market of Kolkata is highly diversified with companies ranging from various industries, which include manufacturing, en gineering, IT/ ITES, healthcare, education, hospitality, financial services, travel tourism, logistics, real estate, trading (whole sellers/ retailers), pharmaceuticals, etc. In the initial phase of my summer internship at Vodafone, I was required to do secondary research about the telecom industry (both national and global). From the secondary research, I learnt a great deal about the major telecom companies, telecom products services, evolution of telecom technologies and the key operational issues of the telecom industry. Next I was given exposure to field operations through tele-marketing, visiting SME clients, traveling with the sales team, visiting distributors of the company and market mapping. The field exposure helped me to get a feel of the market at the basic level. This exposure later proved to be hugely beneficial when I started doing market survey. The methodology of the project was to do a market research on a sample (consisting of SME companies in the Kolkata area). For time constraints, the sample size was kept at 65. Questionnaire was designed and market survey was conducted. Analysis was done on the data collected, ranging from SME company profiles, market size of the sample with respect to different products, client perception regarding various attributes of telecom service providers, competition among service providers and future SME market implications. From the initial analysis it was found that the SME clients are highly demanding with respect to value they are getting and the price of the products. They were highly aware of their businesss end to end operations and knew very well what kind of products would add value to their business operations. Regarding data solutions, wireless data has huge potential in the coming years. The whole project helped me to learn a lot about the telecom industry and also get exposure to the sales marketing operations of a MNC company like Vodafone. 5. INTRODUCTION The Telecom Industry has evolved a great deal over the past two decades. Advancement in communication and information technology has changed the industry structure dramatically. Earlier our communication needs were restricted to landline phones. But now almost everybody has a mobile phone connection. Mobile phones have changed our lives immensely. It has given us the power of communication anytime anywhere. At present the industry is going through tremendous transformation with the convergence of telecommunication, information technology and computer technology and thus making vast resources of information available in the palm of our hands. Wireless internet is the latest trend in the industry with the advent of 3G technology and in the long term there should be information boom, with gradual advancement towards LTE (long term evolution) and 4G. Wireless internet boom has already been experienced outside India mainly in North American, European and South East Asian markets. It has e ntered India quite late with roll out of 3G and is expected to create huge impact in our social and professional lives. This project is only concerned with the business potential of data solutions. Before going deep into the project let me give a brief idea about the telecommunication industry, telecommunication technologies, major telecom players and various products services. 5.1. TELECOM INDUSTRY: MARKET SCENARIO 5.1.1. GLOBAL SCENARI By the end of 2010, there was an approximately 5.3 billion mobile cellular subscriptions worldwide, including 940 million subscriptions to 3G services. Access to mobile networks is now available to 90% of the world population and 80% of the population living in rural areas. People are moving rapidly from 2G to 3G platforms, in both developed and developing countries. In 2010, 143 countries were offering 3G services commercially, compared to 95 in 2007. Towards 4G: a number of countries have started to offer services at even higher broadband speeds, moving to next generation wireless platforms they include Sweden, Norway, Ukraine and the United States. Mobile cellular growth is slowing worldwide. In developed countries, the mobile market is reaching saturation levels with on average 116 subscriptions per 100 inhabitants at the end of 2010 and a marginal growth of 1.6% from 2009-2010. At the same time, the developing world is increasing its share of mobile subscriptions from 53% of total mobile subscriptions at the end of 2005 to 73% at the end of 2010. In the developing world, mobile cellular penetration rates was expected to reach 68% at the end of 2010 mainly driven by the Asia and Pacific region. India and China alone were expected to add over 300 million mobile subscriptions in 2010. In the African region, penetration rates would reach an estimated 41% at the end of 2010 (compared to 76% globally) leaving a significant potential for growth. The number of Internet users has doubled between 2005 and 2010. In 2010, the number of Internet users would surpass the two billion mark, of which 1.2 billion would be in developing countries. A number of countries, including Estonia, Finland and Spain have declared access to the Internet as a legal right for citizens. With more than 420 million Internet users, China is the largest Internet market in the world. While 71% of the population in developed countries are online, only 21% of the population in developing countries are online. By the end of 2010, Internet user penetration in Africa would reach 9.6%, far behind both the world average (30%) and the developing country average (21%). While in developing countries 72.4% of households have a TV, only 22.5% have a computer and only 15.8% have Internet access (compared to 98%, 71% and 65.6% respectively in developed countries). At the end of 2010, half a billion households worldwide (or 29.5%) would have access to the Internet. In some countries, including the Republic of Korea, Netherlands and Sweden, more than 80% of households have Internet access, almost all of them through a broadband connection. The number of people having access to the Internet at home has increased from 1.4 billion in 2009 to almost 1.6 billion in 2010. There has been strong growth in fixed (wired) broadband subscriptions, in both developed and developing countries. At the end of 2010, fixed (wired) broadband subscriptions would reach an estimated 555 million globally (or 8% penetration), up from 471 million (or 6.9% penetration) a year earlier. Despite these promising trends, penetration levels in developing countries remain low: 4.4 subscriptions per 100 people compared to 24.6 in developed countries. The developing worlds share of fixed (wired) broadband subscriptions is growing steadily. By the end of 2010, the developing world would account for an estimated 45% of global subscriptions (up from 42% five years earlier). Africa still lags behind when it comes to fixed (wired) broadband. Although subscriptions are increasing, a penetration rate of less than 1% illustrates the challenges that persist in increasing access to high-speed, high-capacity internet access in the region. With the rapidly increasing high-bandwidth content and applications on the Internet, there is a growing demand for higher-speed connections. For example, at the minimum broadband speed of 256 kbps, downloading a high-quality movie takes almost 1 ½ days compared to 5 minutes at a connection speed of 100 Mbps. With increase in GDP per capita, the propensity to consume increases and thus increases the availability of various services. In the above figure, GDP per capita and the penetration level of broadband services are mapped against each other. Countries like USA, Switzerland, France, Italy, Spain, Belgium and Canada have high per capita GDP and the broadband penetration is also high in these countries. South Korea has comparatively low per capita GDP but very high broadband penetration. On the other hand, UAE and Saudi Arabia have comparatively high per capita GDP, but their broadband penetration is low. Brazil, Russia and China have comparatively low per capita GDP and their broadband penetration is also low. India is nowhere in the picture in terms of broadband penetration. Data business is seeing a steady growth across global markets. In 2010, data revenue generated per subscriber is highest in US Canada followed by Western Europe, Asia Pacific and Eastern Europe. According to Vodafone, the future of telecom business lies in the mobile data category with majority of the revenue share being generated from there. In 2014, an estimated $337bn revenue will be generated from mobile data business, almost $138bn increase from 2010. India and China are the two emerging economies with substantial number of mobile customers and still having average mobile penetration level at 45% and 54% respectively, thus making them highly lucrative markets for mobile phone service providers. With a high GDP growth, market customers growth and potential for SIM penetration, India is a high value market. Figure: Market Share of Telecom Service Providers Globally (by number of subscribers) (www.knowledgebase-script.com) Globally, China Mobile is in the first position (522m subscribers), followed by Vodafone (333m), Telefonica (202m), America Movil (201m) and Telenor (172m). Two Indian companies Bharti Airtel (125m) and Reliance Communication (100m) are in the top 15 list. 5.1.2. INDIAN SCENARIO The number of telephone subscribers in India increased from 671.69 million in Jun-10 to 723.28 million at the end of Sep-10, registering a sequential growth of 7.68% over the previous quarter as against 8.11% during the QE Jun-10. This reflects year-on-year (Y-O-Y) growth of 42.09% over the same quarter of last year. The overall tele-density in India has reached 60.99 as on 30th September 2010. Subscription in Urban Areas grew from 452.59 million in Jun-10 to 487.07 million at the end of Sep-10, taking the Urban Tele-density from 128.20 to 137.25. Rural subscription increased from 219.09 million to 236.21 million, and the Rural Tele-density increased from 26.43 to 28.42. The share of Rural subscribers has increased slightly to 32.66% in total subscription from 32.62% in Jun-10. About 66.83% of the total net additions have been in Urban areas as compared to 63.47% in the previous quarter. Rural subscription recorded a decline in rate of growth during the quarter, from 9.18% in Jun-10 to 7.81% in Sep-10. Rate of growth for Urban subscription increased marginally from 7.61% in QE Jun-10 to 7.62% in QE Sep-10. With 52.21 million net additions during the quarter, total wireless (GSM + CDMA) subscriber base registered a growth of 8.21% over the previous quarter and increased from 635.51 million at the end of Jun-10 to 687.71 million at the end of Sep-10. The year-on-year (Y-O-Y) growth over the same quarter of last year is 45.79%. Wireless Tele-density reached 57.99. Wireline subscriber base further declined from 36.18 million at the end of Jun-10 to 35.57 million at the end of Sep-10, bringing down the wireline Tele-density from 3.06 in Jun-10 to 3.00 end of Sep-10. Internet subscribers increased from 16.72 million at the end of Jun-10 to 17.90 million at the end of Sep-10, registering a quarterly growth rate of 7.02%. Top 10 ISPs together hold 95% of the total Internet subscriber base. Number of Broadband subscribers increased from 9.47 million at the end of Jun-10 to 10.30 million at the end of Sep-10, registering a quarterly growth of 8.79% and Y-O-Y growth of 42.93%. The growth in the number of Broadband subscribers during the quarter and also on Y-O-Y basis is more or less similar to the growth in the overall telephone subscriber base. Share of Broadband subscription in total Internet subscription increased from 56.7% in Jun-10 to 57.6% in Sep-10. 86.89% of the Broadband subscribers are using Digital Subscriber Line (DSL) technology. Average Revenue Per User (ARPU) for GSM-Full Mobility service declined by 10.16%, from Rs.122 in QE Jun-10 to Rs.110 in QE Sep- 10, with Y-O-Y decrease of 33.1%. ARPU for CDMA full mobility service declined by 1.34%, from Rs.74 in QE Jun-10 to Rs.73 in QE Sep-10. ARPU for CDMA has declined by 17.5% on Y-O-Y basis. GSM subscription continues to grow at a faster rate. At the end of Sep-10, GSM subscribers constituted 84.12% of the wireless market. The GSM subscribers were 578.49 million at the quarter ending Sep-10 as against 527.62 million at the end of the previous quarter, showing a growth of 9.64%. Bharti with 143.29 million subscribers continues to be the largest GSM mobile operator, followed by Vodafone (115.55 million). The CDMA subscriber base increased to 109.22 million during the quarter ending Sep-10 from 107.88 million at the end of previous quarter, thereby showing a growth rate of 1.23%. Reliance with 55.29 million subscribers continues to be the largest CDMA mobile operator. However, in terms of net additions during the quarter, Sistema added the highest number of subscribers (1.54 million), followed by Tata (1.20 million), rest of the service providers recorded decline in subscribers. Figure: Market Share of Telecom Service Providers (GSM) in India (by number of subscribers in million, 2010) (www.trai.gov.in) 5.2. INDIAN TELECOM INDUSTRY 5.2.1. INDIAN TELECOM INDUSTRY FRAMEWORK TRAI The Telecom Regulatory Authority of India (TRAI) is the independent regulator established in 1997 by the Government of India to regulate the telecommunications business in India. DoT The Telecom Commission and the Department of Telecommunications are responsiblefor policy formulation, licensing, wireless spectrum management, administrative monitoring of PSUs, research and development and standardization/validation of equipment etc. WPC The Wireless Planning and Co-ordination (WPC) Wing of the Ministry of Communications, created in 1952, is the National Radio Regulatory Authority responsible for Frequency Spectrum Management, including licensing and caters for the needs of all wireless users (Government and Private) in the country. It exercises the statutory functions of the Central Government and issues licenses to establish, maintain and operate wireless stations. WPC is divided into major sections like Licensing and Regulation (LR), New Technology Group (NTG) and Standing Advisory Committee on Radio Frequency Allocation (SACFA). SACFA makes the recommendations on major frequency allocation issues, formulation of the frequency allocation plan, making recommendations on the various issues related to International Telecom Union (ITU), to sort out problems referred to the committee by various wireless users, etc. TDSAT TDSAT (Telecom Disputes Settlement Appellate Tribunal) was set up in May 2000 by the government of India. The TDSAT was set up so that it can adjudicate over disputes that arise in the telecommunication sector. TDSAT was established with the view to protect the interest of the consumers and service providers of the telecommunication sector and also to encourage and ensure the growth of the telecommunication sector. The various functions of TDSAT (Telecom Disputes Settlement Appellate Tribunal) are that it can adjudicate any disputes that arise between a group of consumers and service providers, a licensee and a licensor, and also between two or more than the service providers. 5.2.2. INDIAN TELECOM CIRCLES The Indian telecom sector is divided into 23 circles which are as follows: Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata Andhra Pradesh Assam Bihar and Jharkhand Chennai Delhi NCR Gujarat Haryana Himachal Pradesh Jammu Kashmir Karnataka Kerala Kolkata Madhya Pradesh Chhattisgarh Maharashtra and Goa (except Mumbai) Mumbai North East Orissa Punjab Rajasthan Tamil Nadu (except Chennai) UP(E) UP(W) West Bengal (except Kolkata) Business Potential of Data Solutions in the Kolkata SME MarketPage 1 Soumya Santa Dwari 10BSP0611 PGPM 2010 12, IBS Kolkata (www.vodafone.in) 6. VODAFONE Vodafone Group plc is a global telecommunications company headquartered in London, United Kingdom. It is the worlds largest mobile telecommunications company measured by revenues and the worlds second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the second largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to reflect the provision of voice and data services over mobile phones. Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalization of approximately  £92 billion as of November 2010, making it the third largest company on the London Stock Exchange. It has a secondary listing on NASDAQ. Vodafones operations are categorized in two divisions: Consumer This division caters to the B2C market and primarily operates like a FMCG company. Business This division caters to the B2B market and operates more like a corporate services company. Vodafone Indias ‘Business division is operational in 9 circles. Vodafones Business division operates through marketing sales team and service team. The marketing sales team again operates through KAM (key account manager) They give direct and highly customized service to the corporates and government and are meant for organizations having annual turnover greater than rupees 100 crores. Channel Partner CP is responsible for giving service to small organizations having annual turnover less than rupees 100 crores. 7. VODAFONE: SWOT ANALYSIS 8. DESCRIPTION OF THE PROJECT IN BRIEF We have to explore the SME market of Kolkata region and identify client needs in terms of data solutions. We also need to compare Vodafone with its competitors in terms of product offerings in the areas of business data solutions for the SME segment. Finally, we need to evaluate the business potential of the Kolkata SME segment in terms of data solutions for Vodafone, both at present and in the near future. 9. OBJECTIVE OF THE PROJECT To find understand the requirement of data solutions in Kolkata SME base (business sector specific data solution requirements). To estimate the market size of data solutions in the Kolkata SME base. To compare the data solutions of Vodafone with its competitors. To forecast future product/ service requirements in Kolkata SME base. 10. KOLAKATA SME MARKET The Kolkata region is largely composed of SME companies rather than large MNCs. For Vodafone, a SME would typically be a company, whose annual turnover is in the range of rupees 10 to 250 crores. Vodafone (Kolkata circle) has divided Kolkata region into 6 zones CBD 1 (central business district), CBD 2, North, South, Howrah and Hoogly. The main concentration of SME business in Kolkata is in the central business district area comprising of Dalhousie, BBD Bag, Esplanade, Central Avenue, Burrabazaar, AJC Bose Road, Chowringhee, Park Street, Park Circus, Camac Street, Shakespeare Sarani, Sarat Bose Road, Minto Park, etc. A lot of SME companies in Kolkata will also fall in the IT/ ITES category, which are mainly concentrated at Sector V, Salt Lake and Rajarhat New Town. Typical features of a SME would be: Small workforce Unorganized Will look for more value for money Less buying power compared to corporates Key decision maker would be one or two individuals for all operations 11. VODAFONE: PRODUCTS SERVICES The various products and services of Vodafone that we are dealing with are as follows: Wireless Data Solutions (2G/ 3G)  § Data Cards/ USB Dongles  § Blackberry Plans  § Vodafone Mobile Connect Fixed Line  § Voice  § Data Machine to Machine Solutions  § Telemetry Solutions  § Vehicle Tracking/ People Tracking/ Asset Tracking Solutions  § Security Solutions Bulk SMS Toll Free Numbers Audio/ Video Conferencing VPN (virtual private network) GVN (global virtual number)/ Interactive SMS 3G specialized products  § Office in a Box (1 3G simcard, 1 fixed line slot, 4 slots LAN + Wi-fi)  § Wi-mi (1 3G simcard, 5 Wi-fi connections) 12. SUMMARY OF THE WORK DONE Initially, we did secondary research on global Indian telecom market, evolution of telecom technologies, SME market, latest trends in the telecom industry (3G, 4G, Machine to Machine solutions, LTE) and various telecom products services. Next, we were given field exposure in terms of tele-marketing, traveling with FOS (Fleet on Street) team, visiting SME clients, visiting company channel partners and market mapping. Next, we designed questionnaire keeping in mind the project objectives. Finally, we conducted market survey. The learning that we achieved by doing the above tasks are of tremendous value for the execution of our project. It not only gave us an insight into how we were going to approach the project but also an invaluable ground level market exposure. From the field exposure we got a clear picture about the micro level sales operations of the telecom business, the Kolkata SME market overview and most importantly the soft skills of client handling. The learning outcomes of the activities undergone are briefly described below. Activity Learning Outcomes Secondary Research Got an overview of the telecom sector (global national) Became aware of the major telecom companies Came to know about the various telecom products services Learnt about the evolution of telecom technologies Also learnt about the latest trends in the telecom industry Got an idea of the SME sector business structure Tele Marketing Learnt the art of sales pitch Learnt about telephone etiquette Got an idea of how to communicate to a business client Learnt about how to influence a potential customer and close a deal Traveling with FOS Got an idea about the basic level sales and client handling operations of a telecom company Got practical experience of face to face business negotiations Learnt about how to keep business relationship with clients Channel Partner visits Learnt about the sales distribution of a telecom company in the B2B sector Got an idea of the operations of a channel partner Learnt about how company and channel partner operations are integrated SME client visits Got a feel of the Kolkata SME companies Became aware of the client expectations from a telecom service provider Got an idea of the clients perception of Vodafone and its products services Learnt about how to professionally handle clients and responsibly execute tasks Market Mapping Exploration of the Kolkata business areas and identification of prospective clients